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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- 4.08 Social marketing, educational/public information campaigns (1)
- 4.13 Public opinion (1)
- 7.00 RESEARCH/MANUSCRIPT TYPE (1)
- 7.01 Interpretive methods (1)
- 7.03 Communication theory, models (1)
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- 7.04 Literature reviews (1)
- 7.07 Consumer/audience response and analysis (1)
- Audience segmentation (1)
- Communication behaviors (1)
- County Extension directors (1)
- Generational differences (1)
- Hurricane (1)
- Local food systems (1)
- Post-disaster response (1)
- Social marketing (1)
- Uses and gratifications (1)
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Communication Behaviors Of County Extension Directors Post-Hurricane, Amanda D. Ali, Angela B. Lindsey, Amy M. Harder, Lisa K. Lundy, Grady Roberts
Communication Behaviors Of County Extension Directors Post-Hurricane, Amanda D. Ali, Angela B. Lindsey, Amy M. Harder, Lisa K. Lundy, Grady Roberts
Journal of Applied Communications
In disaster crises, communication among stakeholders and response organizations are important. In Florida, the role of the County Extension Director (CED) is threefold – educational programming, leadership of a county extension program, and county office administrative responsibilities. However, their primary role in disaster emergencies is to facilitate collaborations with state and federal partners. During Hurricane Irma in 2017, UF/IFAS CEDs assisted in response efforts. However, communication efforts can become challenging in such chaotic and stressful situations. This research explored communication challenges among CEDs, clients, and statewide partners in hurricane events. Insights into the communication role of CEDs could enhance UF/IFAS …
Identifying Levels Of Engagement In Local Food Systems By Generation In The State Of Georgia, U.S.A., Abraham Tidwell, Alexa J. Lamm
Identifying Levels Of Engagement In Local Food Systems By Generation In The State Of Georgia, U.S.A., Abraham Tidwell, Alexa J. Lamm
Journal of Applied Communications
Local food systems are an emerging way for communities to build vibrant economies, improve health outcomes, and limit their environmental impact. Studies have shown local food engagement differs significantly between generations; however, what remains unclear is how generations’ perceptions and engagement compare to each other so the agricultural community can most effectively communicate about local food systems. Leveraging audience segmentation theory from social marketing, this study sought to address how the five living generations in the United States – Generation Z, Millennials, Generation X, Baby Boomers, and The Silent Generation – perceived and engaged with local food systems. To address …