Social and Behavioral Sciences Commons^™

This Is Your Brain On Facebook: An Analytical Approach To Social Media And Autonomy, Armina Sharif

University Honors Program Senior Projects

This paper examines how data mining and microtargeting on Facebook undermine its users’ autonomy, that is their capacity to make their own free and deliberative choices. Facebook profiles a user by creating a psychological model of their preferences (beliefs and values). It then frames the content that appears in a user's News Feed on the basis of this model and thus shapes their preferences. This shaping of preferences has implications for the user’s autonomy. To show this I will apply John Christman’s conception of autonomy that focuses on how external covert influence can interfere with a user’s independent process of …