Social and Behavioral Sciences Commons^™

“Welcome To The Feminist Cult”: Building A Feminist Community Of Practice On Tumblr, Sarah M. Connelly

Student Publications

Over the course of the last twenty years, the internet has become a powerful tool for the mobilization of social movements because of its ease of access, its allowance for greater control of organization and communication, and its rapid spread and dissemination of ideas. Tumblr, a micro-blogging site that is comprised of 227.6 million blogs and 106.3 billion posts by March 2015, is one of the most significant locations of social activism online. In recent years, Tumblr has become a platform for highly involved feminist dialogue because of the ability for like-minded users to follow and reblog posts regarding feminist …