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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- 7.02 Empirical-analytic methods (3)
- 7.07 Consumer/audience response and analysis (3)
- 1.04 Nonformal/extension education and outreach (2)
- 1.07 Agricultural literacy (2)
- 2.04 Nonformal/extension education and outreach (using technology) (2)
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- 4.08 Social marketing, educational/public information campaigns (2)
- 7.01 Interpretive methods (2)
- 7.06 Program evaluation (2)
- Engagement (2)
- 1.05 Workforce preparation, professional development (in communications) (1)
- 2.05 Instructional design (1)
- 3.02 Image design (graphics, photography, Web, print) (1)
- 4-H programs (1)
- 4.02 Communications in industry (1)
- 7.03 Communication theory, models (1)
- 7.08 Historical (1)
- Attitude change (1)
- Authorship (1)
- Communications (1)
- Dairy farmers (1)
- Diffusion of innovation (1)
- Echo Chambers (1)
- Elaboration Likelihood Model (1)
- Employee training (1)
- Exhibits (1)
- Extension (1)
- Formative Evaluation (1)
- Horse (1)
- Informal learning (1)
- Internet-based research (1)
Articles 1 - 7 of 7
Full-Text Articles in Social and Behavioral Sciences
Coauthor Network Analysis Of Journal Of Applied Communications Articles From 2008-2017, Audrey E. H. King, Quisto Settle
Coauthor Network Analysis Of Journal Of Applied Communications Articles From 2008-2017, Audrey E. H. King, Quisto Settle
Journal of Applied Communications
Coauthorship networks offer a glimpse of collaborations within a discipline, illustrating the social networks that enable users to leverage more resources than they could on their own. This study used relational bibliometric data from the last 10 years of the Journal of Applied Communications (JAC) to create a social network analysis. The following research objectives guided this study: 1) Describe authorship, category (i.e., research article, commentary, book review), and number of JAC papers published from 2008 to 2017, 2) Describe the coauthor network characteristics of JAC papers, and 3) Describe the relationship between publication frequency and social …
A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen
A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen
Journal of Applied Communications
Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included …
Can Anyone Hear Us? An Exploration Of Echo Chambers At A Land-Grant University, Taylor K. Ruth, Joy N. Rumble, Sebastian Galindo-Gonzalez, Lisa K. Lundy, Hannah S. Carter, Kevin M. Folta
Can Anyone Hear Us? An Exploration Of Echo Chambers At A Land-Grant University, Taylor K. Ruth, Joy N. Rumble, Sebastian Galindo-Gonzalez, Lisa K. Lundy, Hannah S. Carter, Kevin M. Folta
Journal of Applied Communications
Faculty at land-grant universities are expected to engage in some form of Extension, or science communication, as part of the land-grant mission. However, critics have claimed these institutions are out of touch with their stakeholders’ needs and faculty mainly communicate with others in academia. This engagement with a homogenous group reflects the concepts of echo chambers, where people are only exposed to information that aligns with their beliefs and current knowledge and discredit opposing information. An explanatory mixed-methods design was used to understand land-grant faculty’s engagement in echo chambers. A survey was distributed to a census of tenure-track faculty in …
Should Livestock Images Provide Historical Reference Or Modern Reality? An Examination Of The Influence Of Livestock Communication On Attitude., Joy N. Rumble, Tiffany M. Rogers-Randolph, Emily B. Buck
Should Livestock Images Provide Historical Reference Or Modern Reality? An Examination Of The Influence Of Livestock Communication On Attitude., Joy N. Rumble, Tiffany M. Rogers-Randolph, Emily B. Buck
Journal of Applied Communications
The livestock industry has repeatedly struggled to effectively communicate livestock care and handling practices in order to promote awareness and acceptance. Many consumers still hold on to the historically picturesque view of production agriculture instead of the modern reality. It is necessary for the industry to identify how much is too much to tell or show consumers. Therefore, this study sought to understand the influence of two communication treatments on attitudes toward livestock care and use. Elaboration Likelihood Model (ELM) served as the theoretical framework for this study. A sample of 1,049 respondents was obtained through non-probability sampling. To fulfill …
Engaging Dairy Farmers In Safety Messages: Values, Moral Norms, Barriers, And Implications For Communication, Emily Wilmes, Rebecca Swenson
Engaging Dairy Farmers In Safety Messages: Values, Moral Norms, Barriers, And Implications For Communication, Emily Wilmes, Rebecca Swenson
Journal of Applied Communications
Dairy farms pose many hazards to farmers and their employees, including the risk of injury caused by handling animals. On many farms, there is a lack of consistent information and training related to farm safety topics, including stockmanship, or safe animal handling. The purpose of this qualitative research was to explore effective communication strategies that support the application of stockmanship practices and more broadly support health and safety measures and the adoption of new behaviors by farmers and their employees. Research was conducted in three stages via in-depth farm tours and in-person interviews, a qualitative survey, and follow-up phone interviews …
Exploring Communication Tendencies Of Program Facilitators, Fawn Kurtzo, Leslie D. Edgar, Don W. Edgar, Donna L. Graham, Mark Russell
Exploring Communication Tendencies Of Program Facilitators, Fawn Kurtzo, Leslie D. Edgar, Don W. Edgar, Donna L. Graham, Mark Russell
Journal of Applied Communications
Audience analysis is a critical skill to forge relationships and develop effective communications. Programs provided by the Cooperative Extension Service must be aware of external and internal audiences to provide relevant information and evoke impacts. Berlo’s (1960) Source-Message-Channel-Receiver Model of Communications guided this formative evaluation of Extension staff, and horse 4-H club volunteer leaders (program facilitators) to expose internal communication tendencies in Arkansas. Findings identified that program facilitators seek horse-related information from a variety of sources, most frequently relying on personal connections and least frequently seeking Extension sources. Program facilitators share a variety of messages and most frequently relay information …
Informal Science Engagement Via Extension Exhibits: A Pilot Evaluation Of Adult State Fairgoers’ Experiences, Attitudes, And Learning At Raising Nebraska, Jamie Loizzo, Nathan W. Conner, Karen J. Cannon Ph.D., Elizabeth Janning, Jeffrey Rollins
Informal Science Engagement Via Extension Exhibits: A Pilot Evaluation Of Adult State Fairgoers’ Experiences, Attitudes, And Learning At Raising Nebraska, Jamie Loizzo, Nathan W. Conner, Karen J. Cannon Ph.D., Elizabeth Janning, Jeffrey Rollins
Journal of Applied Communications
Science communication and informal science education collide in the context of Extension state fair exhibits for engaging public audiences in critical agricultural and natural resource issues impacting people’s daily lives. A need exists to employ systematic communication and education theory and techniques to effectively deliver scientific information in informal learning spaces. In an effort to apply and expand systematic instructional design thinking and research in informal science learning, this study piloted a touchscreen iPad survey evaluation (n= 93; ages 19-66) of adult state fairgoers’ demographics, experiences, attitudes, and learning during their visit to a 25,000 square-foot facility featuring an Extension …