Social and Behavioral Sciences Commons^™

Mapping A History Of Applied Communication Research: Themes And Concepts In The Journal Of Applied Communication Research, Sarah Steimel

Department of Communication Studies: Faculty Publications

In recognition of the National Communication Association’s 100^th Anniversary, this article maps the content published in the Journal of Applied Communication Research (JACR) over the last four decades to develop a picture of what applied communication research has emerged and how that research has changed through the journal’s history. This study mapped 678 research articles over the four decades of JACR’s existence. Results reveal a strong overall orientation towards applied research in nine interest group divisions: organizational, health, public, group, family, interpersonal, training, women, and media. Analysis of the four individual decades that span JACR’s history depict …