Social and Behavioral Sciences Commons^™

Gain Vs. Loss And Near Vs. Far Spatial Distance Message Framing And Support For Aquaculture Among U.S. Seafood Consumers, Sandaruwan P. Kumara

Electronic Theses and Dissertations

In the U.S., the aquaculture industry receives differential support from various publics due to the health and environmental concerns of seafood consumers. Since consumer communication plays a significant role in policy support, understanding how messages about aquaculture should be framed is important. This study investigated the influence of gain vs. loss and near vs. far spatial distance framing on support for aquaculture among seafood consumers in the U.S. The study used a 2*2 experimental design to vary gain/loss and near/far framing among 1052 U.S. residents from all 50 states. An online questionnaire, distributed by the survey firm GfK, was employed …