Social and Behavioral Sciences Commons^™

Crisis Communication Needs Assessment: A Delphi Study To Enhance Instruction For Agricultural Communicators And Other Stakeholders, Allyson Ceary Mcguire

Graduate Theses and Dissertations

Agricultural communicators and industry stakeholders need to be able to develop, prepare and implement crisis communication plans to help assure the sustainability of the agriculture industry should a crisis event occur. A thorough exploration of possible options and needs for training crisis communicators is a needed study in the agriculture industry. Students learning to prepare for managing crises in real life situations are rarely taught in a hands-on, experiential manner. Students can read and analyze case studies pertaining to crises, but without having an actual crisis; little means exist for preparing students for real world situations. There is a need …