Social and Behavioral Sciences Commons^™

Come Close And Listen: Exploring The Intimacy Of Audio Media, Eleanor Kingwell Sharples Hoover

Honors Theses

This thesis aims to demonstrate the power of the audio medium to connect speaker and listener, as a result of the uniquely intimate nature of the medium. By understanding how speakers and listeners connect through audio, the research reveals that the audio medium is a sustainable media outlet, one that is durable despite changes in culture in the media market, that has transformed over time, all while keeping itself within the principal constraints of its original form, that being sound as conveyed to a listener. Three interviews were conducted with individuals situated in different areas of the audio media landscape; …

Cultivation Theory: Media Effects Toward Consumer Evaluations Of The Criminal Courts, Lindsey Dale Elliott

Murray State Theses and Dissertations

A substantial body of literature connects media effects to consumer perceptions of the criminal justice system. Research on the topic of cultivation theory has highlighted that an increased fear of crime within the general populace, due to an exaggeration of violence and criminal activity in the mass media, has spurred increased support for punitive policing, harsher sentencing, and positive feelings toward capital punishment. However, no research exists to explicate the cultivation of consumer perceptions toward the criminal courts. This study examines the impact of media consumption through television, the internet, and social media on consumer evaluations of the criminal courts. …

Image Repair In Ncaa Division I Athletics, Joseph J. Martinelli

Seton Hall University Dissertations and Theses (ETDs)

NCAA Division I universities are constantly under a threat of image loss due to both internal and external factors. The purpose of this study was to examine past image repair campaigns executed after a crisis by the following NCAA Division I member universities: Ohio State University, Louisville University, and the University of Maryland. A problem-oriented case study was completed on the media coverage of these situations, which evaluated the effectiveness of the strategies chosen by each respective university. Results revealed the best practices for public relations practitioners to repair and maintain a positive image in the collegiate landscape.

Empowering The Plus Size Body Using Dance As Therapy, Ashley Sampson

Expressive Therapies Capstone Theses

In Western society, having the “ideal” body image and size is a societal issue. It is advertised throughout media outlets that the “ideal” body is what should be desired, and any other body type is “abnormal”. This capstone thesis focused on the effectiveness of dance as therapy and changing the perspectives of all body types, to support and empower all bodies including plus-sized bodies. The use of individual interviews, in an open dialogue model, with a select few members (3) of Soul thru Sole, including the CEO of the dance company; which focuses on empowering women no matter their age, …

Modernizing A Podcast Media Organization Via Social And New Media Rebranding Methods, Randi A. Hair

Journalism

The following study and subsequent public relations campaign is intended to explore the difficulties, opportunities, caveats and all facets of transitioning a traditional travel media organization to new media. It unearths the pitfalls/barriers that naturally occur and aggregate over time when an organization or journalist (specifically “Journeys of Discovery with Tom Wilmer” in this scenario) has not adapted nor altered their practices for changing common practices in the media industries. In this campaign, journalist Thomas Wilmer is seeking to increase his podcast audience and digital presence.

The research conducted for this study is two-fold. Firstly, the research demonstrates best practices …

How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico

Journalism

The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will get noticed out of …

Neo-Populism And Political Mass Communication In Latin America: Press Freedom, Media Access, And Democracy, Nagidmy Marquez Acosta

Seton Hall University Dissertations and Theses (ETDs)

This paper studies the relationship between neo-populism and political mass communication in Latin America. Through a quantitative assessment, this research aims to examine the role that media politics plays in strengthening democracy and neo­-populism in eighteen Latin American countries. In particular, the author examines two key elements of the political mass communication concept: press freedom and media access. Can neo-populism be understood without an assessment of media politics? Do political pressure and control of media content, combined with widespread access to different channels of mass communication strengthen neo-populism in Latin American? The author concludes that while Latin American countries are …