Social and Behavioral Sciences Commons^™

Describing Interdisciplinary Agricultural Research Center Directors’ Perceptions Of Science Communication Through Goals And Beliefs, Ashley Mcleod-Morin, Ricky Telg, Joy Rumble

Journal of Applied Communications

This study explored the perceptions of science communication held by interdisciplinary agricultural research center directors and identified the directors’ goals and beliefs, specifically related to science communication. Ten interdisciplinary agricultural research center directors from top research, land-grant institutions were interviewed for this study. Findings from this study determined that the directors’ perceptions were rooted in service to the public, knowledge, public good, obligation, and relationships. Participants discussed attempting to bring awareness to science as a goal of science communication. They also discussed feeling obligated to communicate about science as part of a land-grant institution. Participants particularly believed that faculty with …