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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Organizational Communication

Journal

2018

4.08 Social marketing, educational/public information campaigns

Articles 1 - 1 of 1

Full-Text Articles in Social and Behavioral Sciences

The Communication Effectiveness Of Scientist-Stakeholder Partnerships Addressing Agriculture And Natural Resources Issues: A Citation Analysis Of The Florida Water And Climate Alliance, Shuyang Qu, Tracy Irani, Angela B. Lindsey Mar 2018

The Communication Effectiveness Of Scientist-Stakeholder Partnerships Addressing Agriculture And Natural Resources Issues: A Citation Analysis Of The Florida Water And Climate Alliance, Shuyang Qu, Tracy Irani, Angela B. Lindsey

Journal of Applied Communications

Public opinion on contentious agricultural and natural resource issues, such as climate change, has become more polarized and the science itself has sometimes been called into question. In response, academics and various types of stakeholders have formed organizational partnerships and collaborations to disseminate their science to inform the public and policy. These Scientist-Stakeholder Partnerships possess advantages such as technical expertise, however, such groups often face challenges in communicating effectively and establishing their reputation.

This study selected Florida Water and Climate Alliance (FWCA) as an example of this type of organization and used citation analysis to measure communication effectiveness and impact. …