Social and Behavioral Sciences Commons^™

Stakeholder Communication In Proposing Change, Maria Dwyer

Proceedings of the New York State Communication Association

Abstract

This paper proposes a model for the understanding and management of curriculum change in the academy. The model links Ruben’s five stages in the planning and management of change with his five crucial stages in the change process to provide a way to understand and manage the curriculum change process. Additionally, Ruben’s framework is linked to Lewis’ Stakeholder Communication Model which is particularly sensitive to stakeholder’s perceptions and assessments of each other. It helps to further explain and direct the efforts necessary to manage the proposal and process of change. In essence, this model integrates theory into practical matters. …