Social and Behavioral Sciences Commons^™

Appreciative Inquiry For A Supportive Climate, Ann Liao

Proceedings of the New York State Communication Association

Most of the nonprofit organizations rely heavily on volunteers. In a service-learning course that works with nonprofit community partners, it is important to foster a supportive climate. Traditional problem-solving procedures typically involve identifying a problem, brainstorming for possible solutions, evaluating possible solutions, and implementation. With positive framing, a traditional problem-solving approach could be transformed by the method of appreciative inquiry. Traditional problem-solving approach is weaknesses-based, and appreciative inquiry is strengths-based. This paper demonstrates that appreciative inquiry is more effective in building a supportive climate when working with nonprofit community partners. Appreciative inquiry starts with discovering the successes of an organization, …

Demystifying Operational Definition And Levels Of Measurement, Arvind Diddi

Proceedings of the New York State Communication Association

Teaching mass communication research methods at the undergraduate level attains an increased challenge because students at this stage seem to be more focused on skill-based courses in order to work in various media-related professions. Most of them have difficulty in comprehending that learning research methods is beneficial to them as it helps build their analytical and logical thinking. Among various aspects of research methods such as trying to figure out the link between theory and method, a constant struggle for beginners is to understand what is an operational definition and the levels of measurement. The key lies in demystifying research …

Pepsi-Cola's Number Fever Fiasco: How The Media Portrays The Actors Of A Crisis, Rick Pulos

Proceedings of the New York State Communication Association

In 1992, Pepsi created a marketing ploy to increase interest in its products in the Philippines. The game was aptly called “Number Fever,” and participants had to look at the number printed underneath the cap of their soft drink bottle and listen to the announcement of the winning numbers on the radio and evening news. Filipinos “went crazy for Number Fever. Everyone was trying their luck. Winners were announced daily and suddenly Pepsi seemed to be everyone’s favorite drink” (Radeska, 2018, para. 3). The number “349” was announced for the jackpot and unfortunately thousands held the winning bottle cap. This …

Stakeholder Communication In Proposing Change, Maria Dwyer

Proceedings of the New York State Communication Association

Abstract

This paper proposes a model for the understanding and management of curriculum change in the academy. The model links Ruben’s five stages in the planning and management of change with his five crucial stages in the change process to provide a way to understand and manage the curriculum change process. Additionally, Ruben’s framework is linked to Lewis’ Stakeholder Communication Model which is particularly sensitive to stakeholder’s perceptions and assessments of each other. It helps to further explain and direct the efforts necessary to manage the proposal and process of change. In essence, this model integrates theory into practical matters. …