Social and Behavioral Sciences Commons^™

Internal Strategies For Assessing Organizational Communication Channel Effectiveness, Melvin E. Murphy, Douglas G. Campbell

International Journal of Applied Management and Technology

Evolving communication technology, the increased volume of information needed by businesses and the intensified competitive environment have made internal company communication more critical to business success. The purpose of this multiple case study was to explore strategies for assessing the effectiveness of internal communication channels used by managers and leaders of three law firms in the Commonwealth of Virginia. The participating firms were recognized by their peers as being exceptionally well managed. Data from interviews and company documents were analyzed through the conceptual lens of channel expansion theory and the use of software coding to identify patterns and themes. Three …