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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Made In America, Lauren N. Ramirez, Sue J. Oh
Made In America, Lauren N. Ramirez, Sue J. Oh
Pepperdine Journal of Communication Research
This paper attempts to reveal how awareness of one's affiliations and their group’s interactions with others could lead to equality for all co-culture groups in America. This is achieved through the analysis of an event at Pepperdine University via the Social Identity Theory.
Persuasive Strategies And Hats Off For Cancer Donations, Janae Masnovi
Persuasive Strategies And Hats Off For Cancer Donations, Janae Masnovi
Pepperdine Journal of Communication Research
This quantitative research project set out to answer the question, “What type of advertising strategy, logos, ethos, or pathos, will be most effective in increasing donations to Hats Off for Cancer, a nonprofit organization?” By administering a survey including manufactured advertisements to potential donors through the Hats Off for Cancer e-newsletter, the Hats Off for Cancer Facebook page, and my own Facebook network, I received 44 responses. These responses indicated the participants’ involvement with the organization as well as their preferred advertising strategies and their reasoning for this. 79 percent of respondents felt that the advertisement using pathos was most …