Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
The Ever-Evolving Brand Of The Land-Grant Institution: A Historical Overview, Audrey E. H. King, M. Craig Edwards
The Ever-Evolving Brand Of The Land-Grant Institution: A Historical Overview, Audrey E. H. King, M. Craig Edwards
Journal of Applied Communications
A brand is a multifaceted system of management choices and consumer responses that distinguishes products, goods, services, or ideas and creates awareness and meaning. In a highly competitive environment, the importance of the branding of universities is continually increasing. Land-Grant Institutions (LGIs) have a long and storied history of serving the public, who may have little awareness of the institutions’ overall missions or importance. This inquiry sought to describe the brand and branding of LGIs over time. The Morrill Act of 1862 established LGIs and their brand as schools of higher learning for the common people. The LGI and its …
Coauthor Network Analysis Of Journal Of Applied Communications Articles From 2008-2017, Audrey E. H. King, Quisto Settle
Coauthor Network Analysis Of Journal Of Applied Communications Articles From 2008-2017, Audrey E. H. King, Quisto Settle
Journal of Applied Communications
Coauthorship networks offer a glimpse of collaborations within a discipline, illustrating the social networks that enable users to leverage more resources than they could on their own. This study used relational bibliometric data from the last 10 years of the Journal of Applied Communications (JAC) to create a social network analysis. The following research objectives guided this study: 1) Describe authorship, category (i.e., research article, commentary, book review), and number of JAC papers published from 2008 to 2017, 2) Describe the coauthor network characteristics of JAC papers, and 3) Describe the relationship between publication frequency and social …