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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- Agriculture Communications (2)
- Alumni Engagement (1)
- Brand Community (1)
- Citizen participation (1)
- Community disruption (1)
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- Community resilience (1)
- Computer-mediated communication (1)
- Effectiveness (1)
- Everyday communication (1)
- Face-to-face communication (1)
- Fundraising (1)
- Higher Education Development (1)
- Higher education public relations (1)
- Place attachment (1)
- Presidential statements (1)
- Public relations (1)
- Responsive messaging (1)
- Sense of belonging (1)
- Social capital (1)
- Stakeholder demands (1)
- Strategic Communication (1)
- Uses and Gratifications Theory (1)
- Values-based messaging (1)
Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Symbolism Or Substance: Factors Influencing Campus Messaging Decisions And Their Alignment With Institutional Values, Laura Herzog Jacobs
Symbolism Or Substance: Factors Influencing Campus Messaging Decisions And Their Alignment With Institutional Values, Laura Herzog Jacobs
Graduate Theses and Dissertations
Historically, institutions of higher education (IHE) have been cautious and slow in making changes. Yet in today’s fast-paced and dynamic world of content availability and information flow generated by 24-hour news cycles and the ubiquity of social media present a challenging reality for colleges and universities in their public relations and communications approaches (Sands & Smith, 2000). Creating a harmonious and agile approach to managing these responsibilities against the backdrop of an incessant flow and public demand for information, including responses to national events often with seemingly little or no connection to the institution, suggested a need to examine the …
Characteristics Of Face-To-Face Communications In Agriculture Marketing And Customer Service, Ashlyn Ussery
Characteristics Of Face-To-Face Communications In Agriculture Marketing And Customer Service, Ashlyn Ussery
Graduate Theses and Dissertations
As communication forms evolve, it is important for business leaders to not only follow the trends, but to be data-driven and make calculated decisions that are beneficial for their businesses. In this qualitative study, the researcher sought to describe how Arkansas Farm Bureau Federation used face-to-face and computer-mediated communication methods to communicate as an organization and the value their employees and members place on each communication method. Uses and Gratifications theory was used to guide this research and evaluate the results. This theory is unique in that it does not describe the effect media has on people, like many human …
Preferred Methods Of Communication Of Millennial Alumni Of The University Of Arkansas’ Agricultural Education, Communications And Technology Department And The Impact Of Brand Community On Potential Philanthropy, Wells William Clark
Graduate Theses and Dissertations
Higher education institutions depend upon alumni support (Gaier, 2005). Understanding how those institutions communicate with alumni about methods of financial giving is necessary in securing their support. The concept of brand community, an idea formed through social relationships amongst consumers of a common brand, regardless of location, who acknowledge their overlapping interests and share traditions and a sense of duty related to the brand (McAlexander et al., 2006; Muniz & O’Guinn, 2001), can contribute to desired behaviors such as donations and engagement in alumni groups. Exploration of this concept was conducted in relation to young alumni (those graduating from 2008-2018).The …
Investigating The Role Of Social Capital And Everyday Communication In Campus Community Resilience During The Covid-19 Pandemic, Kaleb A. Turner
Investigating The Role Of Social Capital And Everyday Communication In Campus Community Resilience During The Covid-19 Pandemic, Kaleb A. Turner
Graduate Theses and Dissertations
This thesis investigated the role of social capital and everyday communication in campus community resilience capacities during the COVID-19 pandemic. This study conceptualized the university community as a micro-community that experienced sharp disruption as a result of the COVID-19 pandemic. In the same way that traditionally conceptualized communities harness communication to build resilience, this study provides evidence that micro-communities, such as the university campus, have the same potential. Focus groups with students, faculty, and staff, as well as one-on-one semi-structured interviews with students, resulted in 557 pages of single-spaced transcripts that provided rich data to understand this community resilience context. …