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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Squandering A Legacy, And Building One: How Robert H. Schuller Lost The Crystal Cathedral, And How The Catholic Church Captured It., Douglas J. Swanson Ed.D Apr, Terri Manley
Squandering A Legacy, And Building One: How Robert H. Schuller Lost The Crystal Cathedral, And How The Catholic Church Captured It., Douglas J. Swanson Ed.D Apr, Terri Manley
Douglas J. Swanson, Ed.D APR
This case study shows how a failure to follow accepted strategies for organizational crisis management preceded and contributed to the demise of Robert H. Schuller’s Christian ministry and the loss of its iconic church, the Crystal Cathedral. The case study illustrates how the Roman Catholic Diocese of Orange, which had already engaged in strategic planning for a new house of worship, was able to take advantage of Rev. Schuller’s situation and acquire his ministry’s property for a fraction of its value. Data gathered through a narrative analysis of news media stories and interviews shows the clear superiority of the Catholic …
Assessing Learning And Performance In The Student-Run Communications Agency, Douglas J. Swanson Ed.D Apr
Assessing Learning And Performance In The Student-Run Communications Agency, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
This presentation is a case study illustrating methods and instruments used successfully to determine learning in a student-run agency where students are engaged with real-world clients and projects. Through enrollment in a capstone course in campaign management, Communications undergraduates become part of a student-run advertising and public relations agency. Seven formative and summative evaluations by students, graduate teaching assistants, instructors, and clients are used to assess students’ individual and collective concept knowledge and demonstration of specific skills. Although the assessment effort presented here is specifically tailored for the student-run agency, it could be adapted to work well in a variety …
Fostering Development Of Mentoring And Reverse Mentoring Skills Among Public Relations Undergraduates, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A., Apr, Julie Henderson Ph.D., Apr, Fellow Prsa
Fostering Development Of Mentoring And Reverse Mentoring Skills Among Public Relations Undergraduates, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A., Apr, Julie Henderson Ph.D., Apr, Fellow Prsa
Douglas J. Swanson, Ed.D APR
Mentoring and reverse mentoring have gotten a lot of attention in the academic and professional literature in other disciplines (accounting, management, nursing, the sciences, etc.). But these concepts haven’t been addressed much in public relations. We believe that if these practices were more fully integrated into the undergraduate curriculum, our students would be more prepared to participate in mentoring in the professional environment, as well as launch careers as independent PR practitioners. The purpose of our panel discussion is to briefly share our experiences in regard to mentoring, reverse mentoring, and entrepreneurship. We’ll talk about what our research and our …