Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Strategies Retailers Use To Build Brand Loyalty And Improve Customer Experience, Mekus Samuel
Strategies Retailers Use To Build Brand Loyalty And Improve Customer Experience, Mekus Samuel
Walden Dissertations and Doctoral Studies
The use of strategy to build brand loyalty and improve customer experience by retail managers is essential in driving sales revenue and increasing profitability. Retail managers should perceive customer experience strategy as a tool for product differentiation, which could be leveraged to attain benefits, such as, repeat business, positive word of mouth, increased sales, and the competitive advantage. Some retail managers may not fully comprehend customer experience strategy, and may solely focus on individual facets such as, customer service and employee training. This qualitative multiple case study explored the strategies retail managers used to build brand loyalty and improve customer …
A Multiple Case Study Of The Influence Of Positive Organizational Behavior On Human Resources, Michelle Geiman
A Multiple Case Study Of The Influence Of Positive Organizational Behavior On Human Resources, Michelle Geiman
Walden Dissertations and Doctoral Studies
Organizations are looking for ways to have higher employee engagement and productive employees. A way that this may be accomplished is through Positive Organizational Behavior (POB) practices. There is a lack of knowledge surrounding the successes and failures of implementing a POB culture by human resource departments (HRDs). The purpose of this qualitative multiple case study design was to explore the influence POB practices have on HRDs. Specifically, the research helped to gain an understanding of how a POB strategy operates and affects HRDs. Items examined in the conceptual framework include a foundation in positive psychology theories and human resource …
Exploration Of The Project Management Practitioner's Emotional Intelligence Competencies, Linda A. Hooper
Exploration Of The Project Management Practitioner's Emotional Intelligence Competencies, Linda A. Hooper
Walden Dissertations and Doctoral Studies
The success rate of information technology projects is on a downward trend, with reported losses in the billions of dollars. Recent studies indicate a 50--56% project success rate based on quality, budget, and on-time criteria. Building upon the conceptual framework of the emotional intelligence and knowledge management theories, the purpose of this phenomenological study was to explore how project management practitioners apply self- and cultural-awareness competencies to affect project outcomes. Using a purposeful sampling method, 24 experienced U.S.-based project management practitioners participated in a web-based questionnaire. Following Giorgi's data reduction process resulted in numeric data coding. Thematic analysis revealed themes …
A Mixed Methods Examination Of The Influence Of Dimensions Of Support On Training Transfer, Laura A. Schindler
A Mixed Methods Examination Of The Influence Of Dimensions Of Support On Training Transfer, Laura A. Schindler
Walden Dissertations and Doctoral Studies
Organizations invest a significant amount of time and money on training; however, most employees do not transfer what they learned in training to the specific tasks required in their job. While extant research suggests that supervisor support may facilitate training transfer, the influence of specific types or dimensions of support is still unknown. The purpose of this mixed methods sequential explanatory study was to examine how specific dimensions of support (mentoring, coaching, social support, and task support) influence training transfer. Organizational support theory and the theory of planned behavior served as the theoretical framework for this study. Quantitative data were …
Leadership As Role And Relationship In Social Dynamics: An Exploratory Study Seeking A Leadership Archetype, Brian W. Bridgeforth
Leadership As Role And Relationship In Social Dynamics: An Exploratory Study Seeking A Leadership Archetype, Brian W. Bridgeforth
Walden Dissertations and Doctoral Studies
Previous research on leadership as archetype considered archetype as metaphor and not as it is understood in other literatures as a collectively accepted and defined role within and across cultures. Archetypical theories are posited as useful because they help us understand universal aspects of human behavior; however, empirical research demonstrating archetypical thinking and behavior remains rare. Accordingly, this phenomenological study investigated whether a leadership archetype exists as a shared cognitive template and if so, what characteristics define it. The theoretical framework used to examine the phenomenon of leadership combined leadership theory, philosophy of the mind, Jungian psychology, social constructionist theory, …