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Social and Behavioral Sciences Commons

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Organizational Behavior and Theory

Singapore Management University

Research Collection Lee Kong Chian School Of Business

Covid-19

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Full-Text Articles in Social and Behavioral Sciences

Scaling Big In India: Leveraging Behavioral Science To Help Feed Millions, Gita V. Johar, Shilpa Madan, K. Ganesh Aug 2020

Scaling Big In India: Leveraging Behavioral Science To Help Feed Millions, Gita V. Johar, Shilpa Madan, K. Ganesh

Research Collection Lee Kong Chian School Of Business

A look at how a community kitchen initiative in India used insights from behavioral science to rapidly scale its services, delivering 4.5 million meals to homeless migrant workers even as the country instituted the world’s largest lockdown to combat COVID-19.