Social and Behavioral Sciences Commons^™

By Chameleonic Means; "Trust Based" Philanthropic Relationships, "The Business Of Yes," As Experienced By Black Fundraisers, Novien Yarber

Dissertations

In the wake of society’s reinvigorated consciousness around structural and systemic racism, conversations centering justice, equity, inclusion, access, and cultural diversification are going far beyond political discourse. Contemporary fundraising practices are also challenging antiquated hegemonic ways of philanthropy and are critically examining the practice from within. Among many things, this entails diversifying the historically White-female dominated fundraising workforce. In this, fundraising literature has paid minimal attention to intercultural/cross-racial dynamics as implications of diversification of the fundraiser workforce. Although some research may center fundraisers themselves (relative to their ethical and/or professional standards), this dissertation expands this field of study by offering …

Does Winning Matter? An Examination Of The Impact Of Success On Former Student-Athlete Philanthropic Giving, Zach Harris

Dissertations

Intercollegiate athletic departments (ICAs) rely on philanthropic giving to remain relevant in the “arms race” that is college athletics. Donations provide the necessary resources (scholarships, upgraded facilities, etc.) to compete with rival programs for prospective student-athletes and fans. Previous research in ICA philanthropy has found that team success is one of the key factors driving donations to athletic programs. However, much of the research in this field has centered on athletic giving on a macro-level, focusing on the overall alumni population of an institution. While this research is important for colleges and universities, it misses on measuring the impact that …

For One Child, Zion Bereket, Xin Huang, Yitong Lin, Ruobing Pei, Rachel White, Ziyuan Li

School of Professional Studies

The entirety of this project was completed on the foundation of the three focus areas, which were identified by our client as areas of high need. The client wanted to prioritize these three areas as they believed that these three areas were the most integral to the successful achievement of their mission, as well as to the overall health and longevity of the organization.

University Fundraising Through Special Events: An Application Of The Theory Of Planned Behavior, Megan Elizabeth Hobbs

Master's Theses

The purpose of this study was to apply the Revised Theory of Planned Behavior and EVENTQUAL models to explore (1) event qualities that significantly impact guests’ satisfaction with a university event that they attend, (2) significant factors influencing university loyalty as a result of an event, and (3) willingness to make a charitable donation to a university as a result of attending an event. An online survey was sent to attendees of an annual Cal Poly auction event between 2002 and 2016 that directly benefits Cal Poly students. The data were used to test a series of hypotheses to determine …

Turnover Intentions Of Nonprofit Fundraising Professionals: The Roles Of Perceived Fit, Exchange Relationships, And Job Satisfaction, Abbi L. Haggerty

Theses and Dissertations

This study explores the turnover intentions of fundraisers employed by 501(c)(3) public charities in the United States. Specifically, the study considers the effects of the following variables on fundraisers’ intentions to leave their current position (in the short-term and long-term) and/or the profession of fundraising: perceptions of fit with organization and job; exchange relationships between employees and their organization and supervisor; overall job satisfaction; culture of philanthropy; salary; age; and organizational size. Through a secondary analysis of a national data set, multiple regression analysis identifies the variables that are statistically significant predictors of turnover intentions.

Perceived person-organization fit, job satisfaction, …

Money, Morals, And Human Rights: Commercial Influences In The Marketing, Branding, And Fundraising Of Amnesty International And Human Rights Watch, Danielle Morgan

Electronic Thesis and Dissertation Repository

This thesis explores the marketing, branding, and fundraising activities of Amnesty International and Human Rights Watch and critically examines promotional texts used to communicate with the public. This thesis is multidisciplinary, combining scholarly work on the topics of history, humanitarianism, marketing, branding, commercialization, representation, and consumer culture. By adopting market logic and corporate strategies from the private sector, both organizations have increased revenue and created a strong identifiable brand. Each organization attempts to balance between the moral foundation or grassroots origins of the organization and the need to raise immediate revenue to sustain operations. This money-morals dilemma is also at …

Relational Exchange In Nonprofits: The Role Of Identity Saliency And Relationship Satisfaction, Jennifer Anne Taylor

School of Public Service Theses & Dissertations

Research and practice in nonprofit fundraising has increasingly been focused on the benefits of relational exchange. This dissertation examines relationships between donors and nonprofit organizations and their impact on the charitable giving levels using identity salience and relationship satisfaction as key mediators of nonprofit relational exchange. Previous research has shown that there are a plethora of charitable giving motivations that contribute to supportive behaviors in the nonprofit context; however, this research does not provide a comprehensive understanding of the intervening variables. This study modified previous studies by introducing relationship satisfaction in addition to identity saliency, as mediating constructs. Results confirm …