Social and Behavioral Sciences Commons^™

Investigating The Relationship Between The James C. Kennedy Center And The Utilization Of The Harvard Policy Model: A Strategic Planning Process, Neely Griggs

Honors Theses

This thesis aims to understand the relationship between the James C. Kennedy Wellness Center and the utilization of the Harvard Policy Model. The Wellness Center in Tallahatchie county, Mississippi has a profound impact in the community by working to decrease the prevalence of preventable diseases, and the Wellness Center’s leadership has decided to engage in the development of a strategic plan. The researchers led the Wellness Center through the first four steps in the Harvard Policy Model of strategic planning. Through focus groups and data analysis, the Wellness Center’s vision and mission statements were re-conceptualized, the core values of the …

Connecting Charities With Creatives: Bridging The Gap Between Local Nonprofit Organizations And University Of Mississippi Students, Natalie Pruitt

Honors Theses

The purpose of this thesis is to explore the need for marketing resources among North Mississippi nonprofit organizations and apply the findings to develop and launch a website based on primary and secondary research that connects local North Mississippi nonprofit organizations with University of Mississippi graphic design, marketing, bachelor of fine arts and integrated marketing communication (IMC) students seeking experience to complete various marketing and graphic design- related tasks and develop and implement an integrated marketing plan to promote and raise awareness for the website.

Nonprofits face the challenge of allocating funds from donations to create functional and creative communications …

An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson

Honors Theses

The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.

This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study’s …

Ethics In The Nonprofit Sector: A Study On The American Red Cross, Emily Smith

Honors Theses

When disaster strikes in the United States, there is one organization that is on everyone’s mind, the American Red Cross. It has operated for over a hundred years on the simple premise of delivering aid to those in need. The organization does this by reacting effectively and efficiently to natural and man-made disasters and delivering humanitarian aid to those affected. In recent years, though, the American Red Cross has come under scrutiny for mismanagement and ineffective disaster relief. The purpose of this paper is to use ethical standards of the nonprofit sector to evaluate and explain the performance of the …