Social and Behavioral Sciences Commons^™

Does Winning Matter? An Examination Of The Impact Of Success On Former Student-Athlete Philanthropic Giving, Zach Harris

Dissertations

Intercollegiate athletic departments (ICAs) rely on philanthropic giving to remain relevant in the “arms race” that is college athletics. Donations provide the necessary resources (scholarships, upgraded facilities, etc.) to compete with rival programs for prospective student-athletes and fans. Previous research in ICA philanthropy has found that team success is one of the key factors driving donations to athletic programs. However, much of the research in this field has centered on athletic giving on a macro-level, focusing on the overall alumni population of an institution. While this research is important for colleges and universities, it misses on measuring the impact that …