Social and Behavioral Sciences Commons^™

Advocacy On Facebook: A Content Analysis Of How Small Los Angeles- Based Npos Use Social Media To Engage Audiences, Wen Chen Denq

Dissertations

This dissertation examined the Facebook activities of seven small nonprofits in Los Angeles to understand their social media use and audience responses. Prior research has distinguished three broader engagement strategies used by Nonprofit Organizations (NPOs), including information provision (awareness-raising), action-related messaging (mobilizing), and community-building efforts (organizing). These strategies can play essential roles in drawing in audiences, but also in moving individual supporters toward greater levels of engagement by increasing donations or becoming more engaged champions for the cause. A qualitative and quantitative analysis of organizational Facebook messages and audience responses was conducted over 3 months. The NPOs included in this …

Utilizing New Technologies To Measure Therapy Effectiveness For Mental And Physical Health, Jonathan Ossie

Dissertations

Mental health is quickly becoming a major policy concern, with recent data reporting increasing and disproportionately worse mental health outcomes, including anxiety, depression, increased substance abuse, and elevated suicidal ideation. One specific population that is especially high risk for these issues is the military community because military conflict, deployment stressors, and combat exposure contribute to the risk of mental health problems.

Although several pharmacological approaches have been employed to combat this epidemic, their efficacy is mixed at best, which has led to novel nonpharmacological approaches. One such approach is Operation Surf, a nonprofit that provides nature-based programs advocating the restorative …

Safeguarding From Scrutiny: Toward A Critical Consciousness Of Organizational Culture In Humanitarian Ngos, Andrew Henck

Dissertations

Humanitarian nongovernmental organizations (HNGOs) face a moment of reckoning brought on by decades of operational complexity and conceptual tensions between self-espoused values and external pressures as social change movements like #MeToo and Black Lives Matter demand organizational accountability. Humanitarian aid is being questioned systematically as most HNGOs continue reconciling with their colonialist origin stories from the Global North. Alongside a shrinking British foreign aid budget, and mounting pressures for proving value for money, HNGOs face a record number of natural disasters, energy crises, armed conflicts, and other major emergencies to respond to across the globe.

As the British aid sector …

By Chameleonic Means; "Trust Based" Philanthropic Relationships, "The Business Of Yes," As Experienced By Black Fundraisers, Novien Yarber

Dissertations

In the wake of society’s reinvigorated consciousness around structural and systemic racism, conversations centering justice, equity, inclusion, access, and cultural diversification are going far beyond political discourse. Contemporary fundraising practices are also challenging antiquated hegemonic ways of philanthropy and are critically examining the practice from within. Among many things, this entails diversifying the historically White-female dominated fundraising workforce. In this, fundraising literature has paid minimal attention to intercultural/cross-racial dynamics as implications of diversification of the fundraiser workforce. Although some research may center fundraisers themselves (relative to their ethical and/or professional standards), this dissertation expands this field of study by offering …

Does Winning Matter? An Examination Of The Impact Of Success On Former Student-Athlete Philanthropic Giving, Zach Harris

Dissertations

Intercollegiate athletic departments (ICAs) rely on philanthropic giving to remain relevant in the “arms race” that is college athletics. Donations provide the necessary resources (scholarships, upgraded facilities, etc.) to compete with rival programs for prospective student-athletes and fans. Previous research in ICA philanthropy has found that team success is one of the key factors driving donations to athletic programs. However, much of the research in this field has centered on athletic giving on a macro-level, focusing on the overall alumni population of an institution. While this research is important for colleges and universities, it misses on measuring the impact that …

Community Foundations As Community Leaders, Colton Strawser

Dissertations

Community foundations claim to play an integral role in fostering philanthropy at a community level all across the United States. Community foundations have three distinct operational roles, including asset building, grantmaking, and community leadership. While asset building and grantmaking have methods available to quantify and measure their impact, community leadership has remained an elusive concept for community foundations for many years.

This study investigates the idea of community leadership in the context of 81 community foundations based in California. The first part develops a conceptual framework of community leadership based on existing studies and practical guidelines, including the use of …

Exploring, Examining, And Explaining How Participatory Governance Adds Value To Saudi Foundations’ Philanthropic Strategy, Afnan E. Koshak

Dissertations

Foundations’ flexibility, given their independence from fundraising imperatives, competition forces, and accountability pressures, enables them to invest in long-term, high-risk, multi-level experiments to deal with the increasingly complex societal problems. This flexibility, coupled with the growing role philanthropy plays in promoting social welfare across the world, is arguably what makes studies that focus on foundations’ philanthropic approaches of utmost importance.

There is a mounting interest among scholars in the governance of foundations, the systems and processes concerned with ensuring the overall strategic direction of organizations. Influenced by agency and stewardship theories, an increasing number of studies address such topics as …

Making The Invisible Visible: Capturing The Multidimensional Value Of Volunteerism To Nonprofit Organizations, Sue Carter Kahl

Dissertations

Volunteers represent an important part of the nonprofit labor pool, and their contributions are diverse and significant. Yet, the assessment of the value that they bring to nonprofit organizations often is reduced to a few numbers and understood to be an economic decision based on their absence of wages. This value is traditionally reported as volunteer numbers, hours, and an hourly financial value assigned to volunteer time. These data are important tools for articulating volunteer contributions. However, the emphasis on numbers and economic value sometimes obscures important dimensions of service. Therefore, the purpose of this dissertation was to reveal more …

The Correlation Between Online Marketing Strategies And Fundraising Performance Of Nonprofit Organizations, Goran Orucevic

M.A. in Leadership Studies: Capstone Project Papers

Through primary and secondary data collection, this research explores the correlation between online marketing strategies and fundraising performance of small nonprofits. The purpose of this research was to identify the needs and challenges of small nonprofit organizations' marketing departments, in order to create a new marketing strategy that would help them reach their goals. The study identified several problems which small nonprofits commonly face. As a result, a new Influencer Marketing Platform has been designed, with an intent to solve the issues of volunteer based or part-time marketing staff, the lack of budgets for promotional campaigns, and the inability to …

Clients As Voting Board Members: A Mixed Methods Examination Of San Diego County Nonprofit Human Services Organizations, Elaine Marie Lewis

Dissertations

The literature suggests that thoughtful board composition generates more strategic and thoughtful policymaking. This study examined one aspect of board composition that is frequently cited as a source of more strategic and thoughtful policymaking: clients as voting members.

This study used descriptive and inferential statistics to examine the prevalence of, and the factors associated with clients participating as board members of human services nonprofit organizations in San Diego County. Through a review of the most recent 12 months of board meeting notes, this study also explored the level of participation of two clients on the board of directors of one …