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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Wyoming Conservation Exchange: A Case Study In Grassroots Conservation Program Design, Kristiana Hansen, Sara Brodnax, Roger Coupal, Jennifer Lamb, Anne Mackinnon, Ginger Paige, Eric Peterson, Melanie Purcell
Wyoming Conservation Exchange: A Case Study In Grassroots Conservation Program Design, Kristiana Hansen, Sara Brodnax, Roger Coupal, Jennifer Lamb, Anne Mackinnon, Ginger Paige, Eric Peterson, Melanie Purcell
The Journal of Extension
This article describes the conception and development of a market-based conservation program in Wyoming whose purpose was threefold: to compensate landowners for good stewardship of their land and water resources; facilitate meaningful conservation; and encourage environmentally responsible energy development. The program was developed with strong stakeholder support against a backdrop of significant regulatory change. The project, called the Wyoming Conservation Exchange (WCE), represents a project-based alternative to more traditional program-based Extension efforts. This article evaluates ways in which the WCE can act as a road map—but also a cautionary tale—for similar Extension efforts in the future.
Fish Disease Outreach Messages: Testing Of Gain And Loss Frames, Erin L. Pavloski, Heather A. Triezenberg
Fish Disease Outreach Messages: Testing Of Gain And Loss Frames, Erin L. Pavloski, Heather A. Triezenberg
The Journal of Extension
Gain and loss framing has been used as a technique in risk communication to shape individuals’ behaviors in many fields. Our community-engaged research, conducted in partnership with the Michigan Department of Natural Resources (MDNR), experimentally tested five message frames to determine efficacy for outreach programs. We found: a) to increase risk perceptions of fish disease use a loss frame in a management context, b) to decrease risk perceptions of fish disease management use a gain frame in a disease context, and c) to motivate behavioral intentions for prevention and risk reduction use a gain frame in a disease context.