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How (Not) To Sell A Military Memoir In The Uk, Esmeralda Kleinreesink, Rachel Woodward, Neil Jenkings Jun 2013

How (Not) To Sell A Military Memoir In The Uk, Esmeralda Kleinreesink, Rachel Woodward, Neil Jenkings

Esmeralda Kleinreesink

In this study, we look at all (n=15) military memoirs published between 2001 and 2010 in Britain about military participation in the Afghanistan conflict, to establish the factors which determine whether a military memoir becomes a best-seller (sales >10,000 copies), or not. We look at three aspects of the book: content (i.e. type of plot), cover (e.g. whether rank or the award of medals is mentioned) and author features (e.g. seniority, sex, co-authorship by another established writer, preface by well-known person), and analysed data on these aspects, and on sales figures, using SPSS. The results are interesting for the insight …