Social and Behavioral Sciences Commons^™

The Idiolect Of Fitness Professional Ewa Chodakowska In The Context Of Communication With A Target Group Within The Physical Activity Marketplace, Julia Murrmann

Baltic Journal of Health and Physical Activity

Background: The paper focuses on the communication with a target group within the fitness industry. The purpose was to analyze the idiolect, meaning the distinctive and unique use of language of a Polish fitness trainer, Ewa Chodakowska, and to characterize the role of her specific linguistic choices in the endeavor of encouraging individuals, primarily females, to participate in workouts. Material/Methods: For the development of categories and an understanding of the relationship between the various concepts, the techniques of a grounded theory were used. The method chosen to investigate Chodakowska’s idiolect was the content analysis, in which both written and oral …