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Full-Text Articles in Social and Behavioral Sciences
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
West Chester University Master’s Theses
Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …
Emerging Viral Diseases: Generation Z'S Outlook, Ian Mcwhorter
Emerging Viral Diseases: Generation Z'S Outlook, Ian Mcwhorter
Honors Projects
Generation Z differs notably from previous generations like Baby Boomers or Generation X. In recent years, young adults have been persisting through the COVID-19 pandemic, though not unscathed. This paper seeks to answer the following question: How does Generation Z differ in its outlook on Viral diseases compared to previous generations? Using a series of three surveys conducted on three seperate Viral diseases (HIV, Zika, and COVID 19), it was found that while Generation Z has improved in its ability to combat Viral outbreaks due to factors like high digital literacy, other factors such as poorer mental health show that …
Talking About Public Health: An Analysis Of A Municipal Public Health Twitter Feed, Olivia E. Kozela
Talking About Public Health: An Analysis Of A Municipal Public Health Twitter Feed, Olivia E. Kozela
Sociology Major Research Papers
Social media has become an increasingly popular tool used by experts and laypeople alike to obtain, share, and create health information. Public health authorities have also begun to use web 2.0 platforms to share information and foster engagement with the public. Existing public health research about Twitter has explored its uses as a tool of health promotion, however communication on the Twitter platform has not yet been explored from a critical public health perspective. The purpose of this study is to analyze how talk about public health occurs online via Twitter. Using both content and discourse analysis of communication on …