Social and Behavioral Sciences Commons^™

Communicating Information On Nature-Related Topics: Preferred Information Channels And Trust In Sources, Emily J. Wilkins, Holly M. Miller, Elizabeth Tilak, Rudy M. Schuster

Environment and Society Student Research

How information is communicated influences the public’s environmental perceptions and behaviors. Information channels and sources both play an important role in the dissemination of information. Trust in a source is often used as a proxy for whether a particular piece of information is credible. To determine preferences for information channels and trust in various sources for information on nature-related topics, a mail-out survey was sent to randomly selected U.S. addresses (n = 1,030). Diverse groups of people may have differing communication preferences. Therefore, we explored differences in channel preferences and trust by demographics using regression models. Overall, the most preferred …