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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
A Case Analysis Of The Foundational Ministry Principles Of Rev. Jerry Falwell From 1956-1966, Iain Lyttle
A Case Analysis Of The Foundational Ministry Principles Of Rev. Jerry Falwell From 1956-1966, Iain Lyttle
Doctoral Dissertations and Projects
This research examines principles employed by Dr. Jerry Lamond Falwell between 1956 and 1966 and the early developmental stages of his church, Thomas Road Baptist Church (TRBC). The foundation built during these formative years facilitated precipitous growth within the church plant for decades, allowing TRBC to become one of America’s most prominent megachurches and to found Liberty University, the world’s largest evangelical university. As church plants are more likely to fail than to succeed, this research aimed to investigate key characteristics of a church planter who was highly successful, which can be replicated. Using primarily twenty-three interviews of TRBC congregants …
Taking It To The Streets: A Multimethod Investigation Of Street Credibility And Consumer Affinity Toward Street Credible Endorsers, Delancy Howard Sterling Bennett
Taking It To The Streets: A Multimethod Investigation Of Street Credibility And Consumer Affinity Toward Street Credible Endorsers, Delancy Howard Sterling Bennett
Doctoral Dissertations
Celebrity endorsers are featured in 10 to 20 percent of commercials in the United States (Agrawal and Kamakura, 1995). While firms have invested significant capital in celebrity endorsers, they traditionally shy away from those who have been involved in illegal or immoral acts (Briggs, 2009; Creswell, 2008). However, the rules of endorser selection appear to be changing. Recently, a new type of endorser whose celebrity is built in part upon criminal activity or violent history has emerged. These celebrities, often rappers, successfully endorse major brands such as Vitamin Water and Chrysler. They are frequently described as having another form of …