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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Mass Communication

2008

Egypt

Articles 1 - 3 of 3

Full-Text Articles in Social and Behavioral Sciences

Adaptation In Egyptian Television: The Perception And Impact Of Egyptian Sitcoms On Egyptian Youth: A Case Study, Sara El Nagar Dec 2008

Adaptation In Egyptian Television: The Perception And Impact Of Egyptian Sitcoms On Egyptian Youth: A Case Study, Sara El Nagar

Archived Theses and Dissertations

This thesis studies adaption in Egyptian television. Specifically studying how Egyptian youth perceive the idea of Arabizing sitcoms, what their preferences are in comparison to American sitcoms, and how successful do they see the experience of Arabizing American sitcoms. It also studied the impact of the Egyptian (Arabized) sitcoms on the behavior and lifestyle of Egyptian youth.

A non-probability purposive sample of 403 Egyptian youth was tested. The sample consisted of both males and females almost evenly distributed between both sexes and between all age groups. The sample was tested using a questionnaire.

Results of this study showed that Egyptian …


Uses And Gratifications Of Webloggers In Egypt, Mona Munir El-Hefnawi Jun 2008

Uses And Gratifications Of Webloggers In Egypt, Mona Munir El-Hefnawi

Archived Theses and Dissertations

Since its entrance in Egypt, blogs have had a powerful effect on the political, social, and economic aspects in Egypt. To be able to measure those effects, it is important to know the intentions of those Egyptian bloggers. This study applies the uses and gratifications theoretical framework to this notion of blogging. As it is based on a survey which attempts to examine and explore the different uses and gratifications of blogging in Egypt. This involves why different people with different demographic characteristics actually decide to blog and what needs they seek to gratify. Independent variables studied were age, gender, …


Egyptians' Perception Of The Shias And The Role Of Media, Raya Shokatfard Feb 2008

Egyptians' Perception Of The Shias And The Role Of Media, Raya Shokatfard

Archived Theses and Dissertations

The research about Egyptians’ perception of the Shias and the role of media is very significant, especially at this time, due to the sensitivity of its broader impact on the Muslim world. Media, as one of the most important tools of communication, has always played a significant role in the mediation of religion through various channels. The researcher has not found pervious research about this topic and thus hopes to establish a foundation for further study of similar work. The study shows that media in Egypt may have played a great role in creating a negative image of the Shias …