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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Asian Male Stereotypes: An Investigation Of Current Beliefs About Asian Males And Stereotypes Perpetuated By U.S. Modern Cinema, Noelle Knopp
USF Tampa Graduate Theses and Dissertations
This is a triangulated two-part study with a quasi-experiment design. Study Part 1 performed a textual analysis supported by the theory of framing on the films Crazy Rich Asians, To All the Boys I’ve Loved Before, Always Be My Maybe, and To All the Boys: P.S. I Still Love You to find commonalities among portrayals of prominent East Asian male characters. Using Wong et. al’s findings of common perceived stereotypes by Asian American males, the author used the six traits defined by Wong et. al as a base to see if the films corresponded to or deviated from the stereotypes …
A Case Study On Black Twitter’S Reactions To The Framing Of Blacks In Dove’S 2017 Facebook Advertisement, Shereena Farrington
A Case Study On Black Twitter’S Reactions To The Framing Of Blacks In Dove’S 2017 Facebook Advertisement, Shereena Farrington
USF Tampa Graduate Theses and Dissertations
Insensitivity to racial issues has long been one of the main causes of controversy in the marketing field. Among many brands to have caused outrage across social media, is the notable brand, Dove. The criticism that the veteran brand received has shown that even experienced marketers can still find themselves being accused of insensitivity or even racism (Ma, 2018). The gaffe of an advertisement released by Dove in 2017, serves as the impetus for the need for diversity in brands. Given today’s complex society, the purpose of this study is to identify themes that emerged in Black Twitter’s responses to …