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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Getting The Message Across: Message Dissemination Through The Social Media Platform As A Public Relation Tool As A Media Richness Perspective, Ana Isabel Gonzalez
Getting The Message Across: Message Dissemination Through The Social Media Platform As A Public Relation Tool As A Media Richness Perspective, Ana Isabel Gonzalez
Open Access Theses & Dissertations
Prior studies that evaluated social media recommended the use of social media in PR efforts. But they lacked the theoretical framework to fully evaluate the richness of the communication medium. Through Media Richness Theory, the investigator assessed the perceptions of 162 PR professionals to shed light on the richness of social media as a communication tool and, most importantly, as an effective tool for the purposes of PR. While this study revealed that social media is not a fully "rich" communication outlet, there are components that provide value to PR professionals. This study suggests that social media not simply be …
Pressures, Centralization, Economics, Technology, And Ethics: Factors That Impact Public Information Officer - Journalist Relationships, Christopher Jon Mccollough
Pressures, Centralization, Economics, Technology, And Ethics: Factors That Impact Public Information Officer - Journalist Relationships, Christopher Jon Mccollough
LSU Doctoral Dissertations
A study of public information officers (PIOs) in three states and the journalists that cover state government finds five primary factors that shape the working relationships between both groups. Institutional pressures on both PIOs and journalists impact the ability of both parties to meet the needs of the other party on a daily basis. High levels of centralization in state government communication limit the ability of PIOs to meet the needs of journalists, fostering journalists’ antagonism and a more combative working relationship. The economic decline of journalism is creating a dichotomous situation where PIOs can help journalists manage increasing demands …