Social and Behavioral Sciences Commons^™

Scroll In Color: Examining How Colors In Instagram Pictures Illicit Emotions In Users, Chelsi Crockett, Susan Waters

Undergraduate Honors Theses

This study aims to understand if colors in Instagram pictures causes emotions in users. The methods involved in this study included a survey where respondents were presented with questions asking them how certain colors made them feel and users were also presented with pictures with varying color undertones and asked which picture made them feel a specific emotion. This study may provide indications for further research and advertising and public relations techniques using social media, specifically Instagram and utilizing colors within Instagram pictures.