Social and Behavioral Sciences Commons^™

Constructing A Neoliberal Youth Culture In Postcolonial Bangladeshi Advertising, Md Khorshed Alam

USF Tampa Graduate Theses and Dissertations

My dissertation examines the role of advertising in producing cultural narratives within the contemporary neoliberal economy and the historical context of Bangladesh. More specifically, based on thematic analysis of data collected from 73 in-depth interviews with Bangladeshi advertising practitioners, this study aims to understand the discursive production of youth culture in the country. The dialectical tensions between the global and local, universal, and particular inform this study. Using a postcolonial and cultural studies approach, this study investigates how Bangladeshi advertisers reconfigure, replace, or reinforce the notion of youth culture in Bangladesh. This study is significant because it: a) introduces a …