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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
International Twitter Comments About 2016 U.S. Presidential Candidates Trump And Clinton: Agenda-Building Analysis In The U.S., U.K., Brazil, Russia, India And China, Jane O’Boyle
Theses and Dissertations
Based on agenda-building theory, this study performs content analysis on 6,019 international Twitter comments about Trump and Clinton in the 10 days prior to the 2016 U.S. presidential election. Even excluding bots and trolls, the preponderance of Twitter comments were positive about Trump and negative about Clinton, in the U.S., Russia, India and China. In the U.K. and Brazil, Twitter comments were largely negative about both candidates. Twitter sources and topics were also identified and explored to expand knowledge about the evolving role and effect of agenda-building in six nations, and around the world.
Is That Online Review Fake News? How Sponsorship Disclosure Influences Reader Credibility, Mark W. Tatge
Is That Online Review Fake News? How Sponsorship Disclosure Influences Reader Credibility, Mark W. Tatge
Theses and Dissertations
In a randomized between-subjects design, participants (N =595) were assigned one of three online reviews containing disclosure statements (no disclosure, no sponsor, sponsored) denoting whether the author of an online review was paid by an advertiser or whether the review was independent of ad sponsorship. Hayes and Preacher’s bootstrapping procedure was used to test the indirect and direct effects of related to a hypothesized model examining the impact of review disclosure on perceived credibility and purchase intention. The impact of two covariates – involvement and media literacy – was assessed to see if these variables had a potential confounding impact …
Toward A Situational Technology Acceptance Model: Combining The Situational Theory Of Problem Solving And Technology Acceptance Model To Promote Mobile Donations For Nonprofit Organizations, Yue Zheng
Theses and Dissertations
Using a nationwide survey of 994 respondents in February 2016, this study combines the situational theory of problem solving and technology acceptance model to refine the conceptual understandings of people’s motivations to make a mobile donation benefiting health-related nonprofit organizations. Findings provide empirical support for the combined model and an emerging situational technology acceptance model. Mobile phone users’ intentions to make a mobile donation are mostly influenced by their attitudes toward using technology and subjective norms. Practical implications are also discussed for nonprofit practitioners to better segment publics, design strategic messages, and disseminate communication campaigns to improve future fundraising.
Authentic Relationship Management To Heighten Control Mutuality In Social Media, Diana Catherine Sisson
Authentic Relationship Management To Heighten Control Mutuality In Social Media, Diana Catherine Sisson
Theses and Dissertations
Drawing on literature from public relations, marketing, interpersonal communication, and organizational communication, this dissertation focused on the effects of authenticity on relationship management outcomes in nonprofit organizations’ social media efforts. There is significant need for relationship management rooted in authenticity with the rise in inauthentic communication online. This dissertation aims to contribute to relationship management theory by highlighting the role of control mutuality in analyses of authenticity in organization-public relationships in social media for nonprofit organizations like local animal welfare organizations. This dissertation proposes that control mutuality is an ethical outcome of authentic relationship management. This dissertation also proposes that …