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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
"Be A Sturdy Oak:" The Art Of Manliness And Rebranding Masculinity In 21st Century America, Leslie J. Peckham
"Be A Sturdy Oak:" The Art Of Manliness And Rebranding Masculinity In 21st Century America, Leslie J. Peckham
Theses and Dissertations
This thesis presents the ways the blog, The Art of Manliness, negotiates a rebranding of masculinity through nostalgia-based marketing initiatives and individualistic language and perspectives. This blog, dedicated to the self-improvement of the modern man, relies on “intentionality” and makes room for both traditional forms of masculine consumption and progressive masculine domesticity. The thesis begins by illustrating the ways marketing initiatives have had a hand in creating masculinity and the ways society has adopted or rejected these representations. It goes on to discuss how a contemporary blog on masculinity, The Art of Manliness, has incorporated some of these marketing techniques …
When Breast Cancer Is All About The Boobs: Postfeminist Culture's Influence On Breast Cancer Awareness Campaigning, Robin Frances Turnblom
When Breast Cancer Is All About The Boobs: Postfeminist Culture's Influence On Breast Cancer Awareness Campaigning, Robin Frances Turnblom
Theses and Dissertations
This project analyzes the relationship between breast cancer culture and postfeminist culture, looking at materials from both American and international breast cancer activist groups. Postfeminist culture has an influence on breast cancer culture in several ways, through a neoliberal focus on consumption as a form of activism, continual self-monitoring for beauty and health, a "girling" of women, and the sexual subjectification of women. This project focuses on four main breast cancer activism groups and includes a textual analysis of the groups' awareness and education materials. Included in the textual analysis are responses from popular press and blog sites, which have …