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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
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- Consumer behavior (1)
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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
“I’M Here To Do Business. I’M Not Here To Play Games.” Work, Consumption, And Masculinity In Storage Wars, Mark A. Rademacher, Casey R. Kelly
“I’M Here To Do Business. I’M Not Here To Play Games.” Work, Consumption, And Masculinity In Storage Wars, Mark A. Rademacher, Casey R. Kelly
Scholarship and Professional Work - Communication
This essay examines the first season of Storage Wars and suggests the program helps mediate the putative crisis in American masculinity by suggesting that traditional male skills are still essential where knowledge supplants manual labor. We read representations of “men at work” in traditionally “feminine” consumer markets, as a form of masculine recuperation situated within the culture of White male injury. Specifically, Storage Wars appropriates omnivorous consumption, thrift, and collaboration to fit within the masculine repertoire of self-reliance, individualism, and competition. Thus, the program adapts hegemonic masculinity by showcasing male auction bidders adeptly performing feminine consumer practices. Whether the feminine …
Exoticizing Poverty In Bizarre Foods America, Casey R. Kelly
Exoticizing Poverty In Bizarre Foods America, Casey R. Kelly
Scholarship and Professional Work - Communication
No abstract provided.
A Humanistic Approach To Understanding Child Consumer Socialization In Us Homes, Lucy Atkinson, Michelle R. Nelson, Mark A. Rademacher
A Humanistic Approach To Understanding Child Consumer Socialization In Us Homes, Lucy Atkinson, Michelle R. Nelson, Mark A. Rademacher
Scholarship and Professional Work - Communication
We present findings from a qualitative, multisite, multi-method, longitudinal study of parents and their preschool-aged children that explores the intersections of marketing influences in the home and in the larger outside world of children. Findings indicate that preschoolers represent complicated and nuanced “consumers in training” beyond predictions based on their “perceptual stage of development.” Specifically, our data revealed interesting ways in which marketing and consumer culture can foster a number of pro-social consumer outcomes (e.g., charity, gift-giving, financial literacy). We also noted an emerging understanding by preschoolers of the social meanings of goods for identity construction and product evaluation. Finally, …
Framing Of Jacob Zuma And Polygamy In Die Burger (2008-2013), Margaretha Geertsema-Sligh
Framing Of Jacob Zuma And Polygamy In Die Burger (2008-2013), Margaretha Geertsema-Sligh
Scholarship and Professional Work - Communication
No abstract provided.
Women's Enews: Reaching Out To The Arab World, Margaretha Geertsema-Sligh
Women's Enews: Reaching Out To The Arab World, Margaretha Geertsema-Sligh
Scholarship and Professional Work - Communication
No abstract provided.
Facebook Frets: The Role Of Social Media Use In Predicting Social And Facebook-Specific Anxiety, Lee Farquhar, Theresa Davidson
Facebook Frets: The Role Of Social Media Use In Predicting Social And Facebook-Specific Anxiety, Lee Farquhar, Theresa Davidson
Scholarship and Professional Work - Communication
Theory suggests that Facebook users may experience anxiety due to accessibility of their self-presentations to their entire networks. This project examines the impact of Facebook use on general social anxiety and Facebook-specific anxiety. Predictors we consider include the intensity of Facebook use, role conflict experienced during Facebook use, self-monitoring activities of the user, and religiosity of the user. Findings indicate that Facebook may, indeed, be increasing anxiety. Role conflict and religiosity can also increase Facebook-specific anxiety. Self-monitoring decreases Facebook-specific anxiety but increases general social anxiety. These findings suggest that, under certain circumstances, Facebook use may lead to heightened anxiety.