Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

Mass Communication

Masters Theses

2015

Articles 1 - 6 of 6

Full-Text Articles in Social and Behavioral Sciences

Christian Chicken Vs. Mainstream Media: A Case Study Analysis Of Chick-Fil-A’S Stance On Traditional Marriage Using Situational Crisis Communication Theory, Christiannn Mcnew Dec 2015

Christian Chicken Vs. Mainstream Media: A Case Study Analysis Of Chick-Fil-A’S Stance On Traditional Marriage Using Situational Crisis Communication Theory, Christiannn Mcnew

Masters Theses

A crisis can strike an organization at any moment and it is the responsibility of the organization to be prepared with a plan of action. This thesis will explore crisis management, using Timothy Coombs’ crisis management strategies, of Chick-fil-A and then COO Dan Cathy to see if those two parties implemented crisis strategies in a way that benefited the organization following Cathy’s statements in support of the biblical definition of family. Since many interpreted these comments as anti-gay sentiments from Chick-fil-A itself, crisis struck the organization Cathy represented. This thesis will also look at the idea of social activism in …

Go to article

The Color Of The Year: A Textual Analysis Of Pantone’S Color Communication Techniques Through The Application Of Barthes’ Semiotic, Kyung Lee Dec 2015

The Color Of The Year: A Textual Analysis Of Pantone’S Color Communication Techniques Through The Application Of Barthes’ Semiotic, Kyung Lee

Masters Theses

This research analyzes the content of Pantone’s color of the year in 2000, 2002, 2009, 2014 and 2015 utilizing Barthes’ semiological system from a communication perspective. This study scrutinizes the announcement of Pantone’s color of the year as well as its color story to discover the purpose and the effectiveness of the verbalized nomination. The result reveals the significance of the semantic nature, which directs individuals’ viewpoint and creates a new connotation to alter their preconception. Also, Pantone’s color of 2014, Radiant Orchid, verified that the consolidation of the visual image and verbal content can maximize the influences that the …

Go to article

Cultural Influence Of Storytelling: An Examination Of The Use Of Narratives In Political Campaigns, Charla Bansley Nov 2015

Cultural Influence Of Storytelling: An Examination Of The Use Of Narratives In Political Campaigns, Charla Bansley

Masters Theses

Television has changed political discourse. The thirty second commercial has replaced typography and rhetoric. After losing the popular vote in 5 of the last 6 presidential elections, the Republican National Committee concluded that the GOP has lost the ability to persuade. Walter Fisher's Narrative Paradigm states that meaningful communication is in the form of storytelling, which enables public discourse to observe not only differences, but commonalities. In a postmodern culture that does not believe in absolute truth, this study asked the following question: Are conservatives still using statistics and facts to communicate conservative principles? The rhetorical research conducted here examined …

Go to article

Comparing News Frames About The Syrian Crisis Between The Kommersant And The Financial Times, Anton Dinerstein Aug 2015

Comparing News Frames About The Syrian Crisis Between The Kommersant And The Financial Times, Anton Dinerstein

Masters Theses

This is an exploratory comparative study aimed to examine media frames about ongoing civil war in Syria. The civil uprising started on March 15, 2011, and turned into a civil war after May 8, 2011. The conflict has lasted for more than four years, and more than 220,000 people have died since it began. During the conflict, both the Syrian government and military opposition were accused of extreme cruelty and of using chemical weapons. However, there was no official proof of using chemical weapons until the August 21, 2013, when Syrian government forces used chemical weapons during their attack on …

Go to article

The Effect Of Advertising On Male Body Image Disturbance: A Content Analysis Of Male Models In Esquire Magazine Ads From 1955-2005, Zienab Ahmed Mohamed Shoieb May 2015

The Effect Of Advertising On Male Body Image Disturbance: A Content Analysis Of Male Models In Esquire Magazine Ads From 1955-2005, Zienab Ahmed Mohamed Shoieb

Masters Theses

This study examines the transformation of the male body ideal in magazine ads over time. A content analysis of 218 male models in Esquire ads from 1955 to 2005 were coded for level of male models’ fat, muscularity, and nudity levels; whether the ad was photographed or illustrated; and product category. Findings reveal (1) a significant decrease in male models’ fat levels over time, (2) a significant increase in male models’ muscularity levels over time, and (3) a significant increase in nudity over time. Male models in photographed advertisements were found to have higher levels of muscularity and nudity than …

Go to article

Going Solo: A Study Into The Framing And Salience Of International Terrorism, Arianne Gouveia Jan 2015

Going Solo: A Study Into The Framing And Salience Of International Terrorism, Arianne Gouveia

Masters Theses

In order to explore presidential rhetoric, media coverage and its contribution to public opinion, this thesis will examine these facets in the matters of international terrorism. More specifically, terrorism in India, Syria, and Afghanistan will be assessed and compared during two time periods: 2003-2004, and 2011-2012. This thesis will predominately attempt to evaluate the relationship between the Global Terrorism Index (GTI) and actual coverage. By searching for key words in presidential speeches from President Obama and President Bush, evaluating the news coverage of terrorist activity in all three countries, this thesis will attempt to show the impact of presidential speeches …

Go to article