Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

Mass Communication

LSU Master's Theses

2014

Articles 1 - 9 of 9

Full-Text Articles in Social and Behavioral Sciences

The Future Of Broadcast Television: Online Streaming Infringement And The U.S. Supreme Court, Elizabeth Cuttner Jan 2014

The Future Of Broadcast Television: Online Streaming Infringement And The U.S. Supreme Court, Elizabeth Cuttner

LSU Master's Theses

Aereo and FilmOn X are online streaming services that allow subscribers to watch and record broadcast content online by capturing over-the-air signals through antennas assigned to each user and streaming that content to subscribers. The broadcasters and media owners who own copyrights in the content transmitted via the over-the-air signals that Aereo and FilmOn X capture argue that this service infringes upon their exclusive right of public performance, specifically under the Transmit Clause. The broadcasters have brought suit against both Aereo and FilmOn X for copyright infringement in several courts across the United States; some courts have found the online …

Go to article

Message Appeals Used By Nonprofits On Twitter To Increase Public Engagement, Lilliana Laura Lopez Jan 2014

Message Appeals Used By Nonprofits On Twitter To Increase Public Engagement, Lilliana Laura Lopez

LSU Master's Theses

As social media becomes a more prominent tool for mass communication, nonprofit organizations are using social networking sites as a means to communicate with their target audiences and recruit supporters. This study explores how nonprofits are using Twitter, a microblogging website, to communicate with their audiences during the year-end charitable giving period and investigate which messaging acquires audience engagement. This was determined by investigating nonprofit organizations’ use of Twitter’s multimedia features and the different types of message appeals used when tweeting about their organization’s year-end campaign. Another aim of this study was to identify which message appeals in online charitable …

Go to article

Perceptions Of Collegiate And Professional Black Male Athletes Based On The Media, Dionell Mcneal Jan 2014

Perceptions Of Collegiate And Professional Black Male Athletes Based On The Media, Dionell Mcneal

LSU Master's Theses

This study focuses on how media usage can affect one’s perceptions of Black collegiate and professional male athletes. While early research focused solely on traditional media, this study focuses on social media as well. This study investigates the relationships between the amounts of time spent using traditional and social media, and the perceptions of athletes in regards to their physical capability, the likelihood of being criminals, and prevalence of committing violent crimes. To explore relationships, this study utilized a total of 145 White participants. Findings showed a positive relationship existed between social media usage and perceptions of criminal-like characteristics. It …

Go to article

Journalism And The "Dark Arts" - A Comparative Study Of British And American Media Ethic Codes Against The Backdrop Of The British Phone Hacking Scandal, Paromita Saha Jan 2014

Journalism And The "Dark Arts" - A Comparative Study Of British And American Media Ethic Codes Against The Backdrop Of The British Phone Hacking Scandal, Paromita Saha

LSU Master's Theses

The British phone hacking scandal in 2011 raised questions about the influence of powerful media conglemorates, most notably, Rupert Murdoch’s News Corporation, on the culture of the media and democracy on both sides of the Atlantic. Both American and British media are the world’s leading examples of a free market press built on the same ideological foundations. This study argues that the phone hacking scandal calls for a revised and nunanced look at the differences and similarities between the American and British media systems. This comparative analysis uses British and American news media ethic codes as an unit of analysis. …

Go to article

Leadership Bias: The Case Of The Cherokee Freedmen, Kristi Barnett Williams Jan 2014

Leadership Bias: The Case Of The Cherokee Freedmen, Kristi Barnett Williams

LSU Master's Theses

Journalists inform residents living on or near Native American reservations about key policy issues. Since most tribal councils own and operate their news outlets, retaliation towards journalists working for the tribe is a real concern if the leadership does not appreciate the message. In response to the threat of retaliation, some tribes, like the Cherokee Nation, have legal protections for journalists. The Cherokee Nation’s newspaper, the Cherokee Phoenix, operates under the guidelines of the Cherokee Independent Press Act (CIPA) originally passed in 2000 and amended in 2009. CIPA was the first of its kind in Indian Country. This thesis analyzes …

Go to article

Art Tweets: A Content Analysis Of Social Media Activity Among Six Top Art Museums In The U.S.A., Patricia Ann Milford-Hoyt Jan 2014

Art Tweets: A Content Analysis Of Social Media Activity Among Six Top Art Museums In The U.S.A., Patricia Ann Milford-Hoyt

LSU Master's Theses

This study presents a content analysis of Twitter posts tagged with one of six institutions to establish uses and gratifications with this medium and the art museum industry. Due to industry norms, copyright law, museums traditionally do not permit photography and therefore may limit the advancement of their mission through misuse of the social media. This study establishes a baseline by seeking to understand how museums and individual account holders engage on Twitter within the art museum space as well as begin to unearth whether museums are misusing this media outlet and limiting their potential to educate the public while …

Go to article

Impression Formation In The Online Amateur Setting: An Examination Of Transgender People, Minjie Li Jan 2014

Impression Formation In The Online Amateur Setting: An Examination Of Transgender People, Minjie Li

LSU Master's Theses

Technology is enhancing our amateur culture, which may provide counter-stereotype depictions. The present study reexamined the continuum model of impression formation by investigating how the mechanism of an amateur technology platform interacts with the depiction of amateur content created by social minority members to redirect people’s cognitive process of impression formation of minority members in the online amateur setting. More specifically, conducting a 2 (Stereotype Depiction) x 2 (Platform) experiment, this study looked at whether amateur platform YouTube encouraged people to go beyond stereotyping to form an counter-stereotypic impression of the mediated transgender person featured in the amateur content. Moreover, …

Go to article

Exploring Influences On Gender Equality In Photojournalism: Is The Field Picture-Perfect?, Andrea Briscoe Jan 2014

Exploring Influences On Gender Equality In Photojournalism: Is The Field Picture-Perfect?, Andrea Briscoe

LSU Master's Theses

America prides itself on having a free press. Ideally, this free press would look like the communities in which they cover. However, research shows that gender discrepancies are quite common in newsrooms (Anderson 2014; Briscoe 2012; Norris 1997; Willnat and Weaver 2014). Women often have a marginal presence in newsrooms, and this is troublesome, because scholars have noted that men and women approach newsgathering and reporting differently (Beam and Cicco 2010; Briscoe 2012; Grabe et al. 2011; Weaver 1997). While research has focused on gender discrepancies in various types of media, little to no research has looked at the field …

Go to article

"Les Miserables: The Twitter Revolution" : A Study Of Fan Activity, Parasocial Relationships, And Audience-Persona Interactions, Lance Stephen Bordelon Jan 2014

"Les Miserables: The Twitter Revolution" : A Study Of Fan Activity, Parasocial Relationships, And Audience-Persona Interactions, Lance Stephen Bordelon

LSU Master's Theses

This study simulated a fan extension of the Broadway-renowned musical Les Miserables on a community level and measured the effects of fan interactions—both online and with the characters’ narratives as performed at Theatre Baton Rouge during summer 2013. The stimulus materials in this study were Tweets distributed via Twitter identities for each of the lead characters whereby their thoughts and narratives were communicated with audiences and Twitter followers—coinciding with the opening of the live theatrical production. Patrons of Theatre Baton Rouge were surveyed online after the closing of the production. This study served as a practical use of Twitter for …

Go to article