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Social and Behavioral Sciences Commons™
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Articles 1 - 7 of 7
Full-Text Articles in Social and Behavioral Sciences
Interpreting Racial Politics: Black And Mainstream Press Web Site Tea Party Coverage, Benjamin Rex Lapoe Ii
Interpreting Racial Politics: Black And Mainstream Press Web Site Tea Party Coverage, Benjamin Rex Lapoe Ii
LSU Doctoral Dissertations
This dissertation seeks to understand the cultural meanings of the black and mainstream press’ online interpretations of the tea party. Little research exists on the modern black press; what does exist shows that unless the story is about race, the black press mirrors the mainstream press. To my knowledge, no research exists comparing the two presses on a racial issue in an online environment. This dissertation will fill that hole. The tea party narrative was, and continues to be, an intricate story for journalists to tell. Resonant myth offers interpretative templates for journalists to use for crafting cultural meaning while …
Burn, Boil & Eat : An Intersection Analysis Of Stereotypes In The Most Influential Films Of All Time, Roslyn M. Satchel
Burn, Boil & Eat : An Intersection Analysis Of Stereotypes In The Most Influential Films Of All Time, Roslyn M. Satchel
LSU Doctoral Dissertations
This research builds upon the work of Entman & Rojecki (2001) in examining the ways the most influential movies use racial stereotypes in media frames. The results of this study contribute to the rather limited mass media research and body of knowledge regarding the media content that attracts the largest and most enduring audiences in the new media landscape. As ten of the films that have generated the most revenue, the movies in this sample constitute a genre of movies that are also a prime feature of on-going publishing, cable, internet, digital gaming, DVD, and movie sequel franchises. If, as …
Unconscious Awareness Of A Branded Life: Consumer Disillusionment And The Cultivated Commercialization Of Public Health, Laura H. Crosswell
Unconscious Awareness Of A Branded Life: Consumer Disillusionment And The Cultivated Commercialization Of Public Health, Laura H. Crosswell
LSU Doctoral Dissertations
By unraveling the intricately powerful influences of pharmaceutical funding, this project examines ways in which product marketing infiltrates and contaminates public awareness efforts in the healthcare industry. Specifically, the following work deconstructs ways in which Merck Pharmaceuticals & Co. crafted a product endorsement through social marketing and nationwide lobbying efforts to most efficiently profit from the company’s Gardasil vaccination. Through means of textual analysis, interviews, focus groups, and eyetracking experimentation, I use Merck’s product endorsement efforts to illuminate the complex dynamics muddling direct-to-consumer marketing and social marketing campaigns. Social cognitive theory (SCT) offers a strong supportive foundation from which to …
American-Indian Media: The Past, The Present, And The Promise Of Digital, Victoria Leigh Lapoe
American-Indian Media: The Past, The Present, And The Promise Of Digital, Victoria Leigh Lapoe
LSU Doctoral Dissertations
This dissertation explores how digital media are changing the rich cultural act of storytelling within Native communities. The norms and routines of the non-Native press often leave consumers with a stereotypical view of American-Indians. The researcher interviewed key Native journalists identified through the Native American Journalists Association. She also observed journalists at a primarily Native newspaper and Native radio station. The study conducted interviews with more than 40 Native journalists around the country to understand how digital media possibly advances the distribution of storytelling within the American-Indian community.
Examining The Effect Of Innovation On The Market Structure Of The U.S. Media Industry, Thomas Edward Vizcarrondo
Examining The Effect Of Innovation On The Market Structure Of The U.S. Media Industry, Thomas Edward Vizcarrondo
LSU Doctoral Dissertations
This dissertation examines if and how technological innovation influences market structure of the media industry. The empirical focus is twofold: 1) to measure and quantify the level of ownership concentration and competition (i.e., market structure) of the U.S. media industry, and 2) to examine the market structure of the media industry as a function of the adoption of three different media technologies, including television, cable television, and the Internet. OLS regression analysis is employed to address the following research question: How do technological innovations affect the market structure of the media industry? Results of the study provide support for the …
Identity As A Compass For Understanding Media Choice, Emily Marie Pfetzer
Identity As A Compass For Understanding Media Choice, Emily Marie Pfetzer
LSU Doctoral Dissertations
The changes to our socio-technological media environment over the past 30 years have heightened the interest in identity across the social sciences. The spread of networked digital communication technologies and mobile media have increased the urgency for media scholars to better understand how and why individuals consume media as they do. Several media choice scholars have recently started considering how individuals’ identity and self-concept relate to media choice, but have not yet systematically addressed how identity might be related. This dissertation takes the first steps toward advancing an identity-based approach to understanding individual media choice in the 21st century by: …
Polygamy Is Creepy, Wrong, And Sick! (However, I Find It Fascinating) : Parasocial Comparison, Parasocial Processing, Parasocial Contact Hypothesis, And Polygamy, Thomas Phillip Madison
Polygamy Is Creepy, Wrong, And Sick! (However, I Find It Fascinating) : Parasocial Comparison, Parasocial Processing, Parasocial Contact Hypothesis, And Polygamy, Thomas Phillip Madison
LSU Doctoral Dissertations
This dissertation examined tolerance of polygamists as a result of exposure to television programming. Specifically, it looked at how audiences form attitudes toward the practice of polygamy and its participants in light of viewing its portrayals in popular television entertainment. Using historical research, semi-structured interviews, surveys of viewers and students, and an experiment, I explored the issue of tolerance among different types of Americans. The findings in these studies demonstrate that Americans never cared for polygamy and continue to find little appeal for its practice. Yet, we are captivated by television shows that focus on polygamy. Part of our habit …