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Full-Text Articles in Social and Behavioral Sciences

توظيف اللوبي الفلسطيني في أمريكا لمنصة فيسبوك في هندسة الجمهور الأمريكي, Aseel Abu Fardi, Omar Abu Arqoub Mar 2024

توظيف اللوبي الفلسطيني في أمريكا لمنصة فيسبوك في هندسة الجمهور الأمريكي, Aseel Abu Fardi, Omar Abu Arqoub

Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي

هدف المقال تحليل خطاب مؤسسات اللوبي الفلسطيني في أمريكا المستخدم لهندسة الجمهور الأمريكي من خلال صفحات فيسبوك، والتعرف على الأطر التي وظفها لتأطير موضوعاته وقضاياه، بالاستناد إلى نظرية التأطير الإعلامي. تنتمي هذه الدراسة إلى حقل الدراسات الوصفية التحليلية، باستخدام أداة تحليل المضمون لعينة الدراسة المكونة من 247 منشوراً من منشورات صفحات مؤسسات اللوبي الفلسطيني على منصة فيسبوك خلال النصف الثاني من العام 2021. وخلصت الدراسة إلى مجموعة من النتائج أبرزها، تركيز خطاب اللوبي على الموضوعات الإنسانية والسياسية والحقوقية القانونية، يليها الموضوعات الثقافية الأكاديمية، كما أن الأطر الإعلامية الأكثر توظيفاً في خطاب اللوبي هي: إطار المسؤولية، وإطار الصراع، وإطار الاهتمامات الإنسانية. …


Reputation Themes From Communication Perspective: A Qualitative Systematic Review, Omar Abu Arqoub Oct 2023

Reputation Themes From Communication Perspective: A Qualitative Systematic Review, Omar Abu Arqoub

Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي

The article aimed to systematically review communication reputation-related research to shape the reputation literature from a communication perspective. After investigating several databases, a total of 366 peer-reviewed communication journal articles focusing on reputation were selected based on the inclusion and exclusion criteria of the study. A qualitative text mining and thematic analysis approach was conducted using the NVivo program to examine the most frequently used words and major emergent themes. The results revealed that the topmost frequently repeated words in communication reputation-focused articles were “crisis,” “public,” “reputation,” “communication,” “media,” and “relations.” Also, this study discussed the six major themes that …


The Digital Divide Between The Outputs Of Media Faculties And The Leading Sector In The Jordanian Market... Indicators And Treatments, Hani A. Al Badri Jun 2023

The Digital Divide Between The Outputs Of Media Faculties And The Leading Sector In The Jordanian Market... Indicators And Treatments, Hani A. Al Badri

Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي

Global technological transformations predict the birth of new societies based on knowledge and qualitative elements of production within an accelerated digital environment, which calls for a review of various educational strategies to keep pace with the high dynamism in the business sectors. Therefore, the research aims to shed light on the digital gap between the educational outputs of the media faculties and the leading sector in the Jordanian market. The article adopted the inductive method based on observation and comparison of the results of previous literature and official reports. The article concluded that despite the great development that Jordan has …


The Level Of Hearing-Impaired Interaction With The Sign Language Translation Service In The Media And Their Satisfactions, Hanan Kamel Ahmed Ismail Mar 2023

The Level Of Hearing-Impaired Interaction With The Sign Language Translation Service In The Media And Their Satisfactions, Hanan Kamel Ahmed Ismail

Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي

The article aims to explore the interaction of hearing-impaired with the sign language translation service in the media and know the gratifications which achieved from the media programs. The study adopted the descriptive approach, using the questionnaire to find out the opinion of a sample of hearing disabilities, which amounted to (30) participants from the Higher Council for the Rights of Persons with Disabilities and the Charitable Society of the Deaf and Dumb in the Hashemite Kingdom of Jordan. The article concluded that hearing-impaired prefer "videos with subtitles in sign language" in the first place with 63.3%, followed by "sign …


The Role Of Jordanian Elites In Disseminating Royal Messages From The Viewpoint Of A Sample Of Opinion Leaders, Aula Hassan Abdel Razaq Alshurbajie, Kamel Khurshid Murad Jan 2023

The Role Of Jordanian Elites In Disseminating Royal Messages From The Viewpoint Of A Sample Of Opinion Leaders, Aula Hassan Abdel Razaq Alshurbajie, Kamel Khurshid Murad

Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي

The study aimed to identify the role of opinion leaders in transmitting royal communication messages from the Throne Foundation to the public. The study adopted the descriptive-survey approach, using a questionnaire consisting of (83) items, and the sample of the study reached (76) as an available sample from opinion leaders. The study concluded that the most prominent characters (persons) called for royal meetings were the media professionals and, heads of government and councils. The most prominent communication messages were "a concerted effort to overcome circumstances." But the dilemma in understanding the contents of the messages were the weakness of opinion …