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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- 4.02 Communications in industry (2)
- 5.01 News media coverage (2)
- 5.03 Trade and other specialty media (magazines, Web sites/online, print) (2)
- 5.05 Medium-specific journalism (print, broadcast, online) (2)
- 5.06 Newsroom environment, culture, and trends (2)
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- 7.02 Empirical-analytic methods (2)
- Content analysis (2)
- 4.03 Communications management (1)
- 4.05 Public relations (1)
- 4.12 Risk and crisis communication (1)
- 5.00 NEWS AND MASS MEDIA (1)
- 5.04 Journalistic story-telling (print, photo, audio-visual, multimedia) (1)
- Agricultural media (1)
- Audience segmentation (1)
- Beef plan movement (1)
- Conservation practices (1)
- Data analysis (1)
- Dead zone (1)
- Equine (1)
- Framing (1)
- Framing analysis (1)
- Hierarchical cluster analysis (1)
- Horse (1)
- Issue attention cycle (1)
- Journalism (1)
- Mainstream media (1)
- Nutrient reduction (1)
- Print media (1)
- Public relations (1)
- Social media (1)
Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
A Statistical Approach To Classification: A Guide To Hierarchical Cluster Analysis In Agricultural Communications Research, Ch'ree Essary, Laura Morgan Fischer, Erica Irlbeck
A Statistical Approach To Classification: A Guide To Hierarchical Cluster Analysis In Agricultural Communications Research, Ch'ree Essary, Laura Morgan Fischer, Erica Irlbeck
Journal of Applied Communications
Classification, the sorting of similar objects or organisms into groups based on shared qualities and characteristics, is how we make sense of the world. As the field of agricultural communication and our understanding of media effects becomes more complex, it is important to have approaches that allow for a valid and reliable method of classifying units of analysis — whether they are texts, people, or other artifacts — into groups based on theoretically sound variables. This paper discusses one method of classification, the hierarchical cluster analysis, and how this method may be applied by 1) Developing Variables for Study, 2) …
Conservation In The News: Comparing News Coverage Of Nutrient Reduction In Agricultural And Non-Agricultural News Outlets In Iowa, Laura Witzling, Dara M. Wald, Eric Williams
Conservation In The News: Comparing News Coverage Of Nutrient Reduction In Agricultural And Non-Agricultural News Outlets In Iowa, Laura Witzling, Dara M. Wald, Eric Williams
Journal of Applied Communications
Twelve U.S. states were tasked with developing nutrient reduction strategies to help address hypoxia in the Gulf of Mexico. To better understand the kinds of messages different stakeholders in these states are likely to encounter about such strategies, we conducted a content analysis focused on the Iowa Nutrient Reduction Strategy (INRS). We examined 483 articles in two agricultural and two non-agricultural news outlets. We found that agricultural news outlets more often led with agricultural themes and more often used agricultural representatives as sources. The non-agricultural news outlets more often quoted representatives of environmental groups. News articles infrequently led with science …
Reporting On Vital Agricultural News In Ireland – A Comparison Between Mainstream Print Media And The Farming Press, Claire Mc Cormack, Pádraig Wims
Reporting On Vital Agricultural News In Ireland – A Comparison Between Mainstream Print Media And The Farming Press, Claire Mc Cormack, Pádraig Wims
Journal of Applied Communications
The purpose of this paper is to compare the reporting of vital agricultural news between the mainstream print media and the farming press in Ireland. To achieve this, this study examined coverage of a recent and significant agricultural news event by mainstream Irish newspapers and the Irish farming press. Taking the 2018–2019 Irish beef sector crisis as the case study for examination, researchers conducted a comparative content analysis of the most widely circulated mainstream national newspapers’ (n = 5) and farming newspapers’ (n = 2) coverage of the story over a 14-month period. We analyzed the timing, frequency, …
Framing Friction: A Content Analysis Investigating How The Cdc Framed Social Media Communication With The Public During The Covid-19 Pandemic, Michaela Kandzer, Valentina Castano, Lauri M. Baker, Ashley Mcleod-Morin
Framing Friction: A Content Analysis Investigating How The Cdc Framed Social Media Communication With The Public During The Covid-19 Pandemic, Michaela Kandzer, Valentina Castano, Lauri M. Baker, Ashley Mcleod-Morin
Journal of Applied Communications
The novel coronavirus was first discovered in Wuhan, China in December 2019. This zoonotic disease quickly spread through over 100 countries, including the U.S. The World Health Organization (WHO) declared a global health emergency by the end of January 2020. Soon after, many U.S. states issued mandatory stay-at-home orders, which caused adverse effects for agricultural businesses and food supply chains. During this crisis, the Centers for Disease Control and Prevention (CDC) shared information through social media platforms such as Facebook. This study sought to understand how the CDC framed direct communication to the public about issues related to COVID-19 using …
Characteristics And Motivational Factors Of American Equine Journalists, Zoe B. Bowden, Ricky W. Telg, Lisa K. Lundy
Characteristics And Motivational Factors Of American Equine Journalists, Zoe B. Bowden, Ricky W. Telg, Lisa K. Lundy
Journal of Applied Communications
The purpose of this study was to identify the demographic characteristics, career motivations, and professional development of American equine journalists. An online survey was distributed to equine journalists identified through their professional organizational membership. Descriptive statistics were used to analyze the data. Equine journalists were found to be predominately female, Caucasian, and averaged 53 years old. Nearly half were exposed to the equine industry prior to their career and have been working in the industry for over 15 years. Respondents were well educated and were most motivated towards their career as an equine journalist because of their interest in horses. …