Social and Behavioral Sciences Commons^™

Activating Parents’ Persuasion Knowledge In Children’S Advergames: Testing The Effects Of Advertising Disclosures And Cognitive Load, Nathaniel Joseph Evans

Doctoral Dissertations

This study focused on parents of children between the ages of 7 to 11 and their ability to recognize and understand a children’s advergame as advertising. Using the theoretical framework of the Persuasion Knowledge Model (PKM), this study experimentally tested the effects of advertising disclosures and cognitive load on parents’ activation of persuasion knowledge in children’s advergames and parents’ attitudes toward children’s advergames. In addition, this study examined how parents’ individual trait differences in persuasion knowledge and mediation of their children’s Internet use potentially influenced their persuasion knowledge in children’s advergames as well as their attitudes toward them. By conducting …

Telling It Like It Is: A Qualitative Excavation Of The Factors That Impel Natural/Physical Scientists To Serve As Mass Media News Sources, David Scott Wells

Doctoral Dissertations

Scientific discoveries and technological advancements are often viewed as crucial to the growth and success of a nation. Also viewed as important are an informed public. Governed by different socio-cultural rules, the communities of science and journalism share little in common. However, the effective creation of science news typically requires interaction between scientists and journalists. Scholarly studies of the communicative engagement between the science and journalism communities suggest interactions have not been smooth, potentially hindering effective public dissemination and uptake of scientific information via the press.

Past studies of the relationship between scientists and journalists have primarily focused on the …

Reporting Crisis: An Analysis Of The New York Times’ Sports Section Following The Tragedies Of September 11, 2001, Gerard Timothy Mirabito

Doctoral Dissertations

The sport industry came to a standstill after the terrorist attacks of 9/11. Major sporting events were postponed or canceled in lieu of the tragedy and for a week, while the nation mourned, the country went without sports. For many of the leagues it was the first extended hiatus for a non-labor dispute in nearly a century. On September 17, Major League Baseball returned, the first sport to resume, and when the games did recommence there were noticeable changes. Throughout this period, the New York Times, one of the country’s most prestigious newspapers, produced a sports section in every …