Social and Behavioral Sciences Commons^™

Tough Talk, Tear Gas, Tragedy: The Fight To Frame One Day's Events In Ecuador, Ralph Kurtenbach

College of Journalism and Mass Communications: Theses

Tho term “30-S” (30 September) has become somewhat of a shorthand symbol or Twitter hash tag that abbreviates a momentous day in Ecuador’s history. Unrest broke out on that day, leaving several people dead. Such difficulties are not new to the South American country, but aspects of 30-S made it different. For one thing, the day began with members of the National Police refusing to go on patrol. Instead they staged protests against a new law adjusting their pay schedules. The law was an unpopular step in a series of changes brought about as President Rafael Correa has sought to …

The Impact Of Food Manufacturers’ Recall Notifications On The Tone Of Newspaper Coverage, Monique L. Farmer

College of Journalism and Mass Communications: Theses

This study examined whether attributes focused on within food recall notifications issued by food companies have an impact on the tone of the associated, subsequent news coverage. Additionally, the study examined second-level agenda building to determine whether attributes emphasized in food recall notifications showed up in resulting news coverage.

The findings suggest that the most significant attribute for crisis communicators to focus on during the agenda-building process of a food recall event is instructional messaging. This aspect of the crisis communication messaging strategy is positively correlated with a positive tone in news coverage.

Specifically, this research study found some tentative …

Explaining The Trend Toward English-Language Programming In Hispanic-American Television: Why Now?, Elizabeth L. Levine

College of Journalism and Mass Communications: Theses

The United States Hispanic population is growing at an exponential rate. There are now more than 100 television networks in the U.S. catering to Hispanic audiences – mostly in Spanish. Now, contrary to logic, more English-language programming for Hispanic-Americans is making its way to television. With immigration from Hispanic countries on the decline, most of the growth among the U.S. Hispanic population comes from Hispanics born in the U.S. Hispanic-Americans growing up in the U.S. are more likely to grow up speaking English and consuming media in English. The U.S. Hispanic audience is expected to reach one-third of the total …

A Qualitative Study Of The Effectiveness Of The University Of Nebraska-Lincoln's Journalism Program For Preparing Students For The Workplace, Sarah Anne Carter Rosenbaum

College of Journalism and Mass Communications: Theses

Journalism is changing at a rapid pace with every new technology and tool being released. Within the past year, Twitter’s Vine, Instagram video, and Google Glass are examples of technology that has emerged and journalists have incorporated them into their news coverage. Journalism education is faced with the task of figuring out how to best educate journalists so they are prepared for the current workplace. The balance is sought between teaching traditional journalism skills and knowledge and teaching the ability to use the latest technology. The University of Nebraska-Lincoln’s College of Journalism and Mass Communications (UNL CoJMC) has made changes …

News Goes Native: An Examination Of Online Media's Disclosure Practices For Sponsored Content, Joseph Dean Moore

College of Journalism and Mass Communications: Theses

Online news publishers are increasingly using sponsored content that assumes the format of the host site's editorial content. This has led to concern among some in the journalism industry that readers will be unable to distinguish advertising from news editorial. A content analysis and an experiment examined how publishers are formatting sponsored content and how readers are processing disclosure information for sponsored content. The results suggest that current labeling and disclosure practices may be inadequate in alerting readers to the commercial nature of sponsored content.

Adviser: Ming Wang