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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Getting The Message Across: Message Dissemination Through The Social Media Platform As A Public Relation Tool As A Media Richness Perspective, Ana Isabel Gonzalez
Getting The Message Across: Message Dissemination Through The Social Media Platform As A Public Relation Tool As A Media Richness Perspective, Ana Isabel Gonzalez
Open Access Theses & Dissertations
Prior studies that evaluated social media recommended the use of social media in PR efforts. But they lacked the theoretical framework to fully evaluate the richness of the communication medium. Through Media Richness Theory, the investigator assessed the perceptions of 162 PR professionals to shed light on the richness of social media as a communication tool and, most importantly, as an effective tool for the purposes of PR. While this study revealed that social media is not a fully "rich" communication outlet, there are components that provide value to PR professionals. This study suggests that social media not simply be …
Androgyny And Musical Identity: Glitz, Glamour, And Everything In Between, Tanya Yvette Flores
Androgyny And Musical Identity: Glitz, Glamour, And Everything In Between, Tanya Yvette Flores
Open Access Theses & Dissertations
Discourse of androgyny and how it functions and how it is constructed will be central to analyzing how it is utilized in popular music and how artists, particularly androgynous artists, use it to complicate their expression of identities. Androgyny is described as a mixing of both male and female genders, where there can be distinct lack of coherent gender identification. Androgyny has been revealed as an identity that neither men nor women are born with, but embody through time. It is important to illustrate a growing recognition of androgynous artists to offer us an opportunity to glimpse the spectacular evolvement …