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The Unsung Heroes For Intercollegiate Athletics: Examining The Dialogic Principles Of Communication In Community College Athletic Departments, Matthew Alan Stilwell
The Unsung Heroes For Intercollegiate Athletics: Examining The Dialogic Principles Of Communication In Community College Athletic Departments, Matthew Alan Stilwell
Theses and Dissertations
The purpose of this study was to explore community college athletic departments and how they connect and facilitate messages to their stakeholders. With limited resources, it’s important to understand how the athletic departments are applying best strategies and principles of relational management. Therefore, the goal and importance of this project was to explore how a mass communication tool in Twitter and how it is used in community college athletics, an area that is not a focal point in either collegiate athletics or sport communication scholarship. Using Kent and Taylor’s (1998) dialogic principles of communication as a guide for this project, …