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Full-Text Articles in Social and Behavioral Sciences
Developing A Responsive And Adaptable Emergent Media Curriculum, Dennis Owen Frohlich, David Magolis
Developing A Responsive And Adaptable Emergent Media Curriculum, Dennis Owen Frohlich, David Magolis
Journal of Media Literacy Education
The field of mass communication is constantly undergoing change and development, and the pace has accelerated with the advent of digital technologies. One challenge educators face is: how do we educate college students not just for today’s careers, but also for lifelong competencies with media? Against this backdrop, the Department of Media and Journalism at Bloomsburg University of Pennsylvania sought a new curriculum to capitalize on “emergent media,” that is, media that does not fit neatly into established mass communication disciplines such as journalism, telecommunications, public relations, and advertising. Our curriculum is centered around media literacy, skills development, and experiential …