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Social and Behavioral Sciences Commons

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Mass Communication

University of Nebraska at Omaha

Nebraska

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Are Anti-Spit Tobacco Campaigns Striking Out? A Survey Of Iowa And Nebraska College Baseball Players, David C. Ogden, Teresa A. Lamsam, Hugh J. Reilly, Michael L. Hilt Oct 2006

Are Anti-Spit Tobacco Campaigns Striking Out? A Survey Of Iowa And Nebraska College Baseball Players, David C. Ogden, Teresa A. Lamsam, Hugh J. Reilly, Michael L. Hilt

Communication Faculty Publications

Anti-spit tobacco information is replete with fear appeals, including firsthand accounts of death and debilitation, to make users aware of the health risks and dangers. Those dangers, however, are well known by baseball players whose association with spit tobacco is historic. A survey of 217 Iowa and Nebraska college players showed that despite their awareness of spit tobacco's dangers, the players use spit tobacco to relax and focus on the field. This study supports other research showing that fear appeals may not be the most appropriate approach for anti-tobacco advertising campaigns. The study suggests that campaigns should promote relaxation and …


Mass Media And The Death Penalty: Social Construction Of Three Nebraska Executions, Jeremy Harris Lipschultz, Michael L. Hilt Apr 1999

Mass Media And The Death Penalty: Social Construction Of Three Nebraska Executions, Jeremy Harris Lipschultz, Michael L. Hilt

Communication Faculty Publications

This research analyzes local TV news coverage of three Nebraska executions in the 1990s, the first in the state since 1959. The three Nebraska executions allow us to see mass media coverage of the death penalty from four perspectives: 1) media organization routines, journalistic beliefs, and how source selection affected the content; 2) justice was portrayed through a consonant set of social symbols; 3) the public support for the death penalty in this country may have led journalists to avoid tough questioning of public officials; 4) the resulting coverage was a social construction of reality that might influence future public …