Social and Behavioral Sciences Commons^™

The "Othering" Of America: How The Strategic Use Of Crisis And Ressentiment Succeeded In The Trump Era, Laura J. Franklin

Dissertations

The establishment of a crisis theme through public rhetoric often triggers widespread attention, resulting in public concern and media coverage of an issue that could potentially be overblown or deceptive. In right-wing political discourse, this crisis warning is typically delivered by a White male leader with ready access to the powerful news media. An “us versus them” theme often occurs. Within this mode of a hegemonic exclusion, a culture of immigrants or an American minority are often depicted, perhaps aggressively, as a threat: A threat used to motivate, enrage and create the frustrations inherent in ressentiment. This dissertation explores the …

Social Media Usage And Self-Esteem: The Moderating Role Of Media Literacy, Comparison Tendency, And User Motivation, Feng Li

Dissertations

Studies on Facebook and Twitter have shown that social media usage negatively influences individuals’ self-esteem. Many scholars believe media literacy could help reduce this negative impact. Social comparison tendencies and user motivations may also influence this dynamic. The current study is designed to test the moderation effects of media literacy, comparison tendency, and user motivation influencing WeChat Moments usage on individuals’ self-esteem. A group of Chinese college students (N= 299) participated in an online survey. Results show no negative association between WeChat Moments usage and self-esteem. Media literacy only negatively moderates this effect among those who reported having 20-50 friends. …

Media Narrative Competition Between The U.S. And China During Covid-19, Zhenzhu Zhang

Dissertations

This study examines the narratives that were presented in Chinese and American media by using Dr. Li Wenliang (one of the first people who tried to raise the alarm about the outbreak of COVID-19), and the COVID-19 origin controversy as case studies to understand how these news stories conflicted and which tellings became dominant. The way these two cases have been depicted in the media has changed over time. Understanding how that depiction changed is important because it helps demonstrate how narratives function to frame crises. The current study uses narrative, and framing theories to support thematic analysis of news …

The Politicization Of School Reopenings: Media Coverage Of Teachers Unions, Sarah King

Master's Theses

The process of school reopenings during the COVID-19 pandemic has garnered a significant amount of attention from various stakeholders including parents, school administrators, teachers, teachers’ unions, and the media. Negotiations over elements of school reopening policies, such as mask mandates and remote-learning options have, in certain school districts, been fraught with contention. The politicization of school reopening policies has been the source of a growing body of research, which tends to analyze policy decisions in conjunction with COVID data. However, a large gap in the literature has appeared concerning the politicization of school reopenings and the impact of the media, …

The Rhetoric Of Blame: A Rhetorical Framing Analysis Of Othering And Blame In Historical Health Crises, Colin G. Cameron

Master's Theses

The United States’ response to the COVID-19 pandemic was hallmarked by blame rhetoric and fluid social and political expedience. However, the pervasiveness of othering and blame in contemporary pandemic discourse is perhaps consistent with the blame rhetoric of health crises throughout history. Using a rhetorical framing analysis approach, this study aims to explore the various elements of blame rhetoric embedded in newsprint media frames regarding historic infectious disease outbreaks. In doing so, this study investigates three case studies: the San Francisco smallpox outbreak of 1876, the Spanish Flu pandemic of 1918, and the AIDS crisis of the 1980s – 1990s. …

Influences Of Youtube Advertising On Young Adults: A Social Identity Perspective, Nathakorn Srithong

Master's Theses

Social media sites, such as YouTube, have provided a platform for many individuals to have online communities and form their own audiences through their shared interests and a sense of belonging. YouTube exemplifies a social environment in which everyone has the potential to be both the consumer and the producer of content and suggests the speed at which social networking innovations can transform the way we interact with other users. Corporations began to deviate new strategies to engage this new online market and have created a salient area to study the potential problems that may arise when ads present cultural …

What Happened To Rosie The Riveter?: Media Portrayals Of Women In The Workforce, 1942-1946, Vivienne Cookmeyer

Honors Theses

Rosie the Riveter is a common feminist icon; however, few people know what happened to the Rosies after the war. Due to the Veterans Preference Act, women lost their jobs and went back to their home lives, which is contrary to the belief that women were incorporated into the workforce after World War II. Many women were laid off and had to fight to keep their jobs, resort to stereotypical female work, or revert to the caretaker of the home. While these women struggled for equality, there was a sustained increase in the number of women in the workforce in …

Walking Into A News Desert: How Arkansas College Newspapers Are Coping With The Decline In Print Journalism, David Keith

Dissertations

News deserts is a reference to geographic areas — most commonly counties — where no newspaper is published. The number of these areas continues to grow as more newspapers shut their doors because of financial difficulties brought on by a lack of advertising, a lack of readers, and the shift to online news consumption. College students studying journalism find themselves on the cusp of entering a profession where the number of workplaces and jobs is shrinking. They know it and the advisers of their college newspapers know it. Even with this arid prospect before them, the students are reporting news …

Re-Framing Gender: An Analysis Of Journalism’S Social Media Characterization Of Female Presidential Candidates During The 2020 Presidential Election, Taylor Kiernan

Dissertations

The completion of this dissertation would not have been possible without those who supported me both academically and personally throughout this process.

I would like to thank my dissertation chair and mentor, Dr. Christopher Campbell whose expertise and guidance made this research possible. I would also like to thank my dissertation committee members Dr. David Davies, Dr. Cheryl Jenkins, Dr. Laura Stengrim, and Dr. Fei Xue, for their guidance and advice during the research process, as well as their expertise in the classroom which molded my abilities as a researcher during my time at The University of Southern Mississippi.

I …

Media Frames And Abortion Issue Polarization, Shianne Galuska

Master's Theses

The abortion issue is one of the most polarizing topics within the public and media sphere. How the media chooses to frame the abortion debate may influence public opinion and individual reactions. Specifically, articles that use incongruent abortion frames (pro-life/pro-abortion & anti-abortion/pro-choice) may be contributing to an ingroup versus outgroup mentality by highlighting who is the ingroup and who is the outgroup, thus generating moral disgust and polarization (characterized by anger, bias, and activism) amongst those with opposing views. This study sought to answer whether presenting individuals with an incongruent abortion frame increases anger, bias, and activism (polarization), as well …

Framing Difference: A Content Analysis Of Disability Coverage In Saudi Arabia Newspapers, Majedah Alsewaiah

Dissertations

The problem of misrepresentation and underrepresentation of people with disabilities in printed periodical media raises concerns for stakeholders. Although this problem extends to multiple global cultures, the invisibility of people with disabilities in Saudi Arabia newspapers is particularly concerning. The existence of negative stereotypes that prevent individuals with disabilities from achieving positive progress in their lives is perpetuated by negative frames that the media fosters in its flawed narratives of disability.

The application of the framing theory enables the current study to expand the knowledge of positive and negative frames that exert an influence on stakeholders. Based on the literature …

"Ain’T I A Woman?”: The Intersectional Representation Of Black Women Professional Leaders Above The Concrete Ceiling In Scandal And How To Get Away With Murder, Jessica Love

Dissertations

This dissertation investigates the politics of re-presentation of the two Black leading characters in Shonda Rhimes’s televised series, Scandal (Olivia Pope) and How to Get Away with Murder (Annalise Keating). This textual analysis explores how the characters are re-represented as leaders at the intersections of race, class, gender, and sexuality using Kimberlé Crenshaw’s (1989) theory of intersectionality. This study also imposes Patricia Hill Collins’s (2005) matrix of domination to explicate how the hegemonic structure of the concrete ceiling conditions their identities and exertion of power in the workplace. To do this, the researcher investigated cultural workplace expectations tied to notions …

Crime Television Viewership And Perceived Vulnerability To Crime Among College Students, Madison S. Seymour

Honors Theses

This study focused on college students’ viewership of the crime drama television shows NCIS, Law and Order, Criminal Minds, and CSI as well as students’ perceived vulnerability to crime. The aim of the study was to determine if there is a relationship between the viewing of crime dramas and perceived vulnerability, based on the theories of mean world syndrome and cultivation. The study also examined the platform viewers used to watch crime dramas, whether that was streaming services or other options such as cable or satellite television. The chosen platform was also compared with perceived vulnerability to crime.

To collect …

Effects Of Sexualized Images In Media On Attitudes Toward Public Breastfeeding, Hannah J. Powell-Yost

Honors Theses

Although breastfeeding is known to promote both physical and emotional health in both infant and mother, many women are hesitant to breastfeed in public due to perceived attitudes toward public breastfeeding. This research explores the relationship between frequent exposure to sexuality in mass media and people's positions regarding breastfeeding. It was hypothesized that sexualized portrayals of the female body perpetuated in mass media would negatively impact individuals’ attitudes toward breastfeeding. No significant correlation was found between media exposure and negative attitude toward public breastfeeding. However, a few interesting results were observed. Individuals who responded positively to sexual media were more …

Framing Death And Suffering: An Examination Of Photographs Of Dead And Dying During The U. S. Civil War, World War Ii, And The Vietnam War, Richard Anthony Lewis

Dissertations

The dissertation analyzes photographic images of dead bodies that appeared in news settings related to warfare in the United States in three distinct eras – the 1860s, the 1940s, and the 1960s. The primary subject of the analysis are photographs of corpses created in the context of the American Civil War (1861-1865), World War II including the immediate aftermath of the Holocaust (1939-1946), and conflict and war in Vietnam (1950-1975). While the sample represents a partial catalogue of images of the dead in the context of warfare since photography emerged in the 1840s as a medium for disseminating news, the …

Political Public Relations Agenda-Building: A Content Analysis Of The Us 2016 Presidential Campaign Speeches, Tweets And News Stories, Emmanuel Nwachukwu

Dissertations

This study investigated the role of political agenda building of political speech and tweet in the 2016 US presidential elections and the relationships between the campaign messages and the news cycle during the election campaign period. It also used functional theory of political campaign discourse to evaluate the speech and tweets of the presidential candidates. The study utilized content analysis and analyzed 5303 units of speech, tweets, TV (CNN, FOX and NBC news) clips and news stories from New York Times and Washington Post to derive its conclusions.

The result of the study showed how tweets shaped the media agenda …

Social Media, Journalism And Crisis: Twitter Representation Of #Syrianrefugees In Western News Media, Ahmad Khaled Alshallal

Dissertations

Generally, there have been conflicts in the world regarding media coverage especially on #SyrianRefugees in Western media. It is undebatable that the Western states have political stability and peace; thus, they remain better hosts for asylum seekers and other refugees who come in search of greener pastures. However, current trends have hindered such countries from being ideal hubs because citizens have basic fears including those related to national security. Refugee situations have attracted lots of controversies over the years to the point that the concern is evident in the media. This dissertation explores the crisis of Syrian refugees and the …

Becoming Malala: A Discourse Analysis Of Western And Middle Eastern Print And Broadcast Coverage Of Malala Yousafzai From 2012-2017, Tamar Meguerditchian Gregorian

Dissertations

Deutsch Wells’ Kyle McKinnon called her the “most famous teenager in the world” (McKinnon, 2013). Her name is Malala Yousafzai, and at the age of 14 she stood up to the Taliban for threatening her right to an education and was shot in the head. In less than a decade, she became one of the youngest and most influential activists, known to the world simply as Malala. As a Middle Easterner, Muslim and “media darling,” Malala is no doubt an interesting activist to study.

This discourse analysis examined the media coverage of Malala in Western and Pakistani media from 2012-2017; …

The Curated Chronicles Of The American Family: An Ideological Analysis Of The Love Taza Blog, Elizabeth Radley

Master's Theses

Named one of the top ten influencers of parenting by Forbes, Naomi Davis of the family-lifestyle Blog, Love Taza has transformed her family chronicles into a successful Internet business with an extensive following ("Top Influencers of 2017: Parenting"). This thesis examines the content of Love Taza to understand what messages Naomi communicates to her readers and how her readers may be receiving those messages. Using a sample of 600 posts from 2012-2017, a quantitative analysis was conducted to determine the type of content being presented. According to the findings, the majority of the posts included sponsored content and the most …

How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou

Dissertations

This study comprehensively investigated the effects of visual themes, visual perspective, personal relevance, and brand familiarity on brand constructions (attitude-toward-brand, brand love, brand respect, and three dimensions of brand image) on Instagram. The study consists of two parts. In Study 1, the main and interaction effects of visual design elements on individuals’ visual attentions, brand recognition, and attitude toward brands were examined by using a 4 (visual theme: customer-centric, employee-centric, product-centric, and non-branded) × 2 (view perspective: first-person view vs. third-person view) between-subject eye-tracking test. In Study 2, a 4 (visual theme: customer-centric, employee-centric, non-brand, and product-centric) ×2 (brand familiarity: …

Forward Myth: Military Public Relations And The Domestic Base Newspaper 1941-1981, Willie R. Tubbs

Dissertations

This dissertation explores the evolution of domestic military base newspapers from 1941-1981, a timeframe that encapsulates the Second World War, Korean War, and Vietnam War, as well as interwar and postwar years. While called “newspapers,” the United States military designed these publications to be a hybrid of traditional news and public relations. This dissertation focuses on three primary aspects of these newspapers: the evolution of the format, style, and function of these papers; the messages editors and writers crafted for and about the “common” soldier and American; and the messages for and about members of the non-majority group.

Sometimes printed …

Barack Obama’S Rhetoric Of Hope For Racial Reconciliation: An Examination Of American Mainstream Media’S Framing Of That Message, Zainul Abedin

Dissertations

This study explored Barack Obama’s rhetorical message for racial reconciliation and the framing of that message by the American mainstream news media. The study investigated Obama’s messages in texts and sound-bites of the news media—The Wall Street Journal, the Washington Post, the New York Times, Fox News, CNN, and MSNBC. The research included Obama’s speeches on three major occasions from 2008 to 2014—(1) “a more perfect union” speech on March 18, 2008, in Philadelphia; (2) Washington speech on August 28, 2013, on the 50th anniversary of MLK’s “I have a dream” speech; and (3) LBJ Library speech on April …

Seeing Is Believing, But Is It The Truth? Reality Vs. Representation Of Men In Contemporary Magazine Advertisements, 1980-2010, Dana Ann Lopez Coleman

Dissertations

McQuail (1994) observed, “The entire study of mass communication is based onthe premise that the media have significant effects” (p. 327). Many of these studies in mass communication have focused specifically on the various consequences that are believed to be a result of advertising. These images and perceptions can also become an individual’s reality which serves to shape society and their day-to-day environment. As Rudy, Popova, and Linz (2010) wrote, “Extensive media exposure leads audience members to adopt media reality as their own, and these altered conceptions of reality can in turn influence behavior” (p. 708). Understanding these visual representations, …

Our Voice, Our Choice: Race, Politics And Community Building On The Pages Of Five Historically Black College And University Newspapers From 1930 To 1959, Sheryl Monique Kennedy Haydel

Dissertations

From 1930 to 1959, the black college student-run press was a prolific voice leading discussions about ways to eradicate racial discrimination, amass political currency, and nurture communal solidarity. Embedded in their mission was a desire to awaken their readers intellectually and emotionally to join a mounting movement toward racial liberation. Yet, historians have ignored this expansive network of black collegian editors and writers, who were a philosophical extension of the professional Black Press.

Like their mentors in the Black Press, black college student editors and writers vigorously advocated for racial equality, took a combative stance against political gerrymandering that left …

Analysis Of Bloggers’ Usage Of The Web Space In Kyrgyzstan To Engage Civically And Politically, Bahtiyar Kurambayev

Dissertations

This dissertation work seeks to assess the implications of the internet (blogging) in non-democratic Kyrgyz Republic for engaging civically and politically. Existing literature offers contradictory findings about the role of internet in non-democratic countries and Kyrgyz Republic is one of those non-western countries that have been overlooked. To understand how the internet may relate to engagement civically and politically, the author applies survey approach and in-depth interviews to examine the relationship between the internet and engagement by specifically looking at how Kyrgyz bloggers use the web space.

The sample is drawn from student population. The author collected online 132 responses …

Looking Back At The Media's Future: A Mixed Method Analysis Of Race And Gender Bias During The 2008 Democratic Presidential Primary Season, Tim Vance

Dissertations

Political knowledge has been defined as the individual’s ability to recall candidate names, personal characteristics, and qualifications. Furthermore, it is the ability to identify election issues, current campaign developments, and recognize connections between candidates and issue positions (C. Atkin & Heald, 1976). I posit that political knowledge has become much more…and much less.

I have introduced, in this paper, a number of sources for political learning: ads, newspapers, YouTube, and television news. All hold some interest for investigation as political knowledge sources, but methodology cannot be standardized across all sources. As such, the focus of the qualitative part of this …

The (Not So) New Normal: A Queer Critique Of Lgbt Characters And Themes In Primetime Network Television Situational Comedies, Robert Dallas Byrd Jr.

Dissertations

This analysis of primetime situational comedies feature LGBTQ characters argues that through heteronormative and homonormative constructions of sexuality, race, gender, and class, many LGBTQ people are rendered invisible in the mainstream. Through discourse analysis, the study describes how these programs work to normalize gay and lesbian identity, which then resembles the dominant heterosexuality, aiding in the advancement of white, middle class gays, who privatize sexuality and mimic dominant conventions of gender, race, sexuality, and class in the public sphere. This research is important in understanding the American public’s most recent shifts in public opinion on issues of marriage equality and …

Gatekeeping The Social Games In A Post-Broadcasting World: A Qualitative Content Analysis Of Nbc And User-Generated Olympic Twitter Coverage During The 2012 London Games, Daniel Anthony Sipocz

Dissertations

This study examined the Twitter use of both traditional gatekeepers, such as NBC, and audience members during the 2012 London Summer Olympics. The exploratory study examined NBC and audience members as gatekeepers with a particular interest in the audience’s role as a gatekeeper through social media use. NBC used Twitter, a social media platform, in ways that supported traditional gatekeeping models. The network aimed to drive audiences back to the traditional television broadcast while providing the audience with the illusion of having an influence on Olympic coverage. Most significantly, this study argues that the audience became a gatekeeper of Olympic …

Trayvon Martin And Election 2012 Social Media Messaging: An Analysis Of Framing, Rhetoric, And Media Types In Online Messages By Civil Rights Organizations, Riva Renee Brown

Dissertations

This content analysis study explored framing, rhetoric, and media types used by the National Association for the Advancement of Colored People, National Urban League, National Action Network, and ColorOfChange.org in website and social media messages posted during the Trayvon Martin case and Election 2012. It also examined the mainstream print news media coverage these civil rights organizations generated.

On February 26, 2012, George Zimmerman, a 28 year old White and Hispanic male, fatally shot Martin, a 17 year old Black male, in Florida. After authorities did not charge Zimmerman with the teenager’s murder, these organizations drafted petitions and staged rallies …

Ecological Psychology And Media Consumption Among Young Adults: A New Framework, Alice Diana Cade Ferguson

Dissertations

The Pew Research Center (2010, March 1) identified three crucial “new metrics of news” (p. 2) that help to explain the appeal of new, interactive media forms among young adult news consumers. These metrics of Portability, Personalizability and Participation (Pew, 2010) highlight the rapid transformations in technology and user interests that have helped create a new manifestation of what McLuhan called an “age of anxiety” (1967/2001, pp. 8-9) in mass media industries and in mass communication education and scholarship. The purpose of this research is to investigate this very shift in how news is delivered and consumed, with particular attention …