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A State Of The Art On Print Advertisements Versus Commercials : How Consumers' Brand Loyalty Affects Advertisement Recall, Dele Adebamiji

Electronic Dissertations and Theses

This thesis is a compilation of facts concerning a state of the art on print advertisements versus commercials and advertently how consumers' brand loyalty affects advertisement recall. The data presented herein is based on personal experience, library research, observation, experiment and intensive readings of similar works. Advertising's history dates back to hundreds of years ago when people (criers) publicized their wares by shouting what they hawk or sell. With time, advertising has come to be something of a major vehicle for corporate growth and diversification. It seems to have become practically indispensable to our economy and society. Among others, one …